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“It’s not the magic that makes it work; it’s the way we work that makes it magic.”
The secret for creating “magic” in our careers, our organizations, and our lives is simple: outstanding leadership — the kind that inspires employees, delights customers, and achieves extraordinary business results.
No one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World® Resort operations for over a decade. And in Creating Magic, he shares the leadership principles that not only guided his ow
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Book ID Asin: 0385523866
Book Title: Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney
Book Author: Lee Cockerell
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Book Format Name: Kindle
Book Format Price: $12.99
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Book Format Name: Hardcover
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Book Format Name: Paperback
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Book Category: Books, Business & Money, Biography & History and unknown
Book Rating: 1,113 ratings
Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney by Lee Cockerell Book Review
Name: Fred
Rating: 5.0 out of 5 stars
Title: Excellent book.
Date: Reviewed in the United States on October 26, 2022
Review: Have an open mind. Lee explains quite well how to be a good leader in very practical ways!
Name: Jessica Bailey
Rating: 5.0 out of 5 stars
Title: Common Sense and Magic
Date: Reviewed in the United States on May 7, 2014
Review: Walt Disney World is an organization that has a 70% return rate for guests, as well as one of the lowest employee turnover rate. Disney World is considered to be the biggest tourist attraction, 25,000 acres with four parks, 32 hotels, as well as plenty of other buildings to maintain. When visiting, guests often feel as though they are in a land of magic due to how the front line employees (maids, street sweepers, desk clerks) treat the guests. Yet behind good front line employees are their leaders that enable them to create magic. Cockerell was once that leader; VP of Operations; the man who made the giant city sized tourist attraction run smoothly. His strategies are listed simply and filled with common sense ideas that although he doesn’t reference any, can be backed up with research. The checklists at the end of every chapter enables the reader to easily put forth what they learn from the book into their own company or even in smaller leadership roles that they may have. Since it is filled with ‘common sense’ the strategies are very easy to understand, especially since in his work life, Cockerell has many examples to pull from that show why he leads the way he leads, and why you should lead that way too.
Cockerell provides vivid examples of why he uses the strategies that he uses, as well as why the reader should use them as well. His writing style is simplistic as well as very organized, making it a very easy read. The way he organizes his book seems to also showcase how he is a very organized leader and gives merit to his book. His book allows the reader to go inside one of the most well-known companies and see exactly why the company works the way that it works. Reading it will give incite on why they have the lowest turnover rate, and why guests can’t seem to get enough of the theme parks.
The leadership strategies Cockerell provides are very easy to understand, as well as to follow. I highly recommend this book to anyone who wishes to be a leader, or even a great employee. The book not just for those in the workforce, the ten common sense strategies can be used by many people in different positions in their life. This makes the book a very good read for anyone who is interested in improving their relationship with those around them, being more trusting and fair.
I gave this book five stars being that when one visits the park, you can see for yourself that the leadership strategies employed by Walt Disney Worlds are one worth attempting. Disney World does create magic, and reading this book will enable one to create magic in their organization or their life as well.
Name: LaShanda
Rating: 5.0 out of 5 stars
Title: Proven Leadership Strategies That Are Common Sense Yet Magical
Date: Reviewed in the United States on April 1, 2022
Review: In my opinion, there are very few companies out there that represent the gold standard for leaders & leadership strategies. Companies were all employees embody the core principles of that company in their daily roles. This embodiment starts from the top down. The leaders/founders of these companies set the tone for these companies. Notably for me, Chick-fil-A & Disney are very high on my list of such companies. Cockerell breaks down his core principles & how these principles help make Disney such a magical place. This is a leadership book for all leaders must to add to their leadership toolkit. I highly recommend this book!!!
Name: Rick
Rating: 5.0 out of 5 stars
Title: Disney cultural success at your fingertips!
Date: Reviewed in the United States on December 20, 2017
Review: What an incredible book. Lee Cockerell is the master and designer behind many of the practices that make Disney great. This was a walk down memory lane for me at a time when I needed it most. I worked at Disney on the College Program in 1998 and returned to work as a FT Cast Member between 200 and 2003. I am so glad I purchase the Kindle Edition and the narration as well.
Lee reinforced the methods that I had learned so long ago. These methods can be implemented in nearly all business models and types. Specifically, R.A.V.E. — Respect, Appreciate, and Value Everyone. Just these three little actions can change a corporate culture. Lee highlights the famous 7 Guest Service Guidlines, the importance of recognizing Purpose, and driving employees to fulfill their purpose through encouragement.
In a time when the country is so divided because of its politics, which inevitably pours over to the workplace, this narrative is a needed handbook for all managers everywhere. Not only is it for managers but the front line staff should read this book as well. It would be a great gift to an entire organization to give this book to every employee and hold weekly “book club” sessions to discuss the methods and lesson within. I will be reading this book a second time.
Name: Raoul Cortes
Rating: 5.0 out of 5 stars
Title: Arthur
Date: Reviewed in the United States on August 5, 2022
Review: Amazing book!
Name: Marina Moore
Rating: 5.0 out of 5 stars
Title: Such a good book!
Date: Reviewed in the United States on April 7, 2022
Review: I had to read this book for a class and loved it! It really is a great leadership book and I’m excited to use his tips in my future career.
Name: Eric Lee
Rating: 5.0 out of 5 stars
Title: LEADERS MUST READ!!
Date: Reviewed in the United States on December 23, 2021
Review: I have all of Lee’s books and this is the best! Packed full of leadership principles that you can implement immediately. Proven over and over again, these work and comes form years of experience from Lee. This is a must have for all leaders.
Name: Reviewinator
Rating: 5.0 out of 5 stars
Title: Great Book! Must read and re-read
Date: Reviewed in the United States on September 5, 2010
Review: This is a great book for several different groups. Leadership guru types and anyone who is thinking about leadership should read this book. It is a book about leadership and how it works in the real world with real-life examples. It is a book to read and understand, but also a book to re-read often. Many of the lessons need to be refreshed or you need to be reminded of them. This is a very accessible book and an easy read.
It is also a great book if you want behind-the-scenes-info about Disney. It is not a book about Disney but many of the illustrations are from the author’s time at Disney, or somehow connect to Disney. If you are interested in the company, or want to understand how and were the Disney Magic (no not the boat) comes from, this is the book to read. Many of the stories are heartwarming and charming.
Finally, it is a great book for anyone who is thinking about leadership or going into a leadership role. It gives you a look at the “other side of the desk”. Instead of fancy theories about leadership and what it takes to be a leader, the author gives simple outlines of what a leader needs in their toolkit to be successful. It takes away the mystery and provides very easy to follow advise for people who supervise one other person, to a CEO who supervises a whole company.
