My first 90 days as director — Can I pull it off?

anouk maat
2 min readNov 24, 2023

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A new role, new responsibilities, new position… a new chapter.

This journey isn’t just about expanding a business for Kruso in the Netherlands; it’s a dream turned reality. My team, comprising old friends from organizations I’ve worked for, often joked about starting our venture. Now, we’re making it happen.

And yet, can I pull this off?

Effeuiller la marguerite. I can pull it off. I can’t pull it off.

This role is a blend of emotions for me, a woman stepping into her first leadership position, balancing unwarranted self-doubt with enthusiasm and freedom.

My first days were a whirlwind of emotions and ideas. Each drive to the office is a journey of freedom, where my mind races with a million ideas for our projects. Yet, amid this creative euphoria, self-doubt lingers. Questions like “Can I do this?” or “Do people believe in me?” are constant companions, challenging my confidence. My 90’s housemix on Spotify help me cut through the vicious circle and keep the positive spirit.

Hey, what’s wrong with you? You’re looking kinda down to me… ’Cause things ain’t getting over. Listen to what I say. Got to turn around. Got to turn around. — Phats & Small, 1999

Navigating leadership as a woman brings its unique set of challenges. A frequent question I face is about balancing my role as a mother of two young sons with being a director. This adds to my self-doubt. “Do people ask these questions to men, too?” I wonder. Despite this, I’ve found a rhythm that works for my family and me, proving that managing both roles is not only possible but also fulfilling.

The past 90 days have been insightful. I’ve learned the significance of surrounding yourself with the right people. Working with old colleagues feels like coming home; there’s an inherent trust and understanding that accelerates our progress. Self-doubt, I realized, is part of this journey. It’s a thought that comes and goes, and I’ve learned to acknowledge it with a smile. The real game changer was creating impact for our customers, which gradually overshadowed my doubts and reinforced my confidence.

Looking Forward, these 90 days have been transformative, not just for Kruso’s Dutch branch, but personally, as I navigate the complexities of leadership. I’m more optimistic than ever about our future projects and goals. To all aspiring women leaders out there, embrace your role with all its challenges. Doubts and societal pressures are part of the journey, but they don’t define your capabilities. Keep going!

I would love to hear your stories of leadership, the challenges, and how you’ve overcome them.

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