Director of Technology @Touchstorm. Puts technology to work @howdiniguru, Follower of Christ, Love startups that create meaning. NYC via Dallas via Bombay
Every action on a page sits somewhere in a pyramid of importance. Most pages only have one true primary action, a couple of less important secondary actions, and a few seldom used tertiary actions.
Semantics are an important part of button design, but there’s a more important dimension that’s commonly forgotten: hierarchy.
Design solves a problem, art is an expression. That means that aesthetics & flair should only be there if they solve a problem that the user has, …