With this method you will never run out of content for your blog
Keeping your blog updated with useful articles is no cake walk and requires considerable planning and effort. Unless you keep yourself on top of what is happening within your industry, the insights that you provide will not amount to much.
As bloggers it should always be our aim to inform, educate, inspire and sometimes even entertain our readers. In order to do this effectively, we need to feed on a continuous stream of information and this is where content curation comes in handy. When done correctly and consistently, content curation will ensure that you never run out of content for your blog.
It is important to be clear on a crucial point: content curation is not copying somebody else’s hard work and posting it on your blog. Content curation is the process of going through vast amounts of information related to your niche and making sense of it for your audience. The output of this process will be an article that brings out your own unique viewpoint on the topic and leaves your audience more knowledgeable than when they arrived at your blog.
Here are several ways in which you can curate content and be in the know of all that’s important to your industry:
Use News Aggregation Services
As the name suggests news aggregators collect news based on your interests from across the internet. Using a news aggregation service, saves you time and all it takes is quick glance through to understand the trending topics and what is happening within your industry. Below are some of the top news aggregation services:
Attend Industry Events
Attending industry events is another way to understand trends and gain insights. You can get a lot of information by attending panel discussions and expert talks that often happen on the sidelines of the main event.
Even by just glancing through the agenda of an industry conference, you can get an idea of what topics are of interest to your target audience. Normally, considerable research goes into the selection of conference topics and you can benefit from the insights. You can also do a quick interview with speakers after their session for some exclusive comments and ideas to help your article stand out from the rest.
Monitor Social Media
You can also search on social media channels with hashtags to identify trending topics within your industry. A quick glance at tweets on the topic will help you to understand the different viewpoints related to the subject.
If you are serious about content curation, you cannot afford to exclude Google Alerts from your arsenal. It’s a powerful tool to track breaking news based on specified keywords. Using Google Alerts, you can be among the initial few to publish an article on a trending topic. For example, assuming that you receive an alert on a new Facebook feature, you can quickly write an article on how it would impact marketers.
Your LinkedIn feed is also a great source for relevant industry news. Besides staying informed, reading and commenting on the posts of your connections, helps to improve engagement and strengthen relations. You can also gain industry information by being part of special interest groups.
Quora is a treasure trove of ideas and information. The best part is that you can post questions and the community will come forward with answers and ideas. You can also identity issues that people are struggling with from the questions that are posted on the forum. Based on the insights from Quora, you could plan a series of articles to tackle these questions that are probably applicable to the majority of your target audience.
You can aggregate all the research pertaining to a topic and share it as blog article; make sure to add your own commentary so that your readers benefit from it. Don’t forget to mention the source of the research so that credit is given where due.
Just poring over the comments section of your blog or even somebody else’s should give you a lot of insights, general information and ideas for your next article. Popular blogs attract loads of comments, which are normally a goldmine of information. Serious commentators will try to highlight an angle, which has not been covered by the writer and sometimes provide links to other related articles.
You can also reach out to the influencers in your industry and have them provide their take on a popular trend. You can then publish an article by aggregating the different viewpoints. Once the article is published, make sure to let the contributors know so that they can share it within their own networks.
Reach out to your readers
Send out an email to your database and ask them to share pain points or respond to a quick survey. You can use the feedback to piece together a few useful articles.
Write reviews on popular books published within your niche. Make sure to mention what you liked about the book and anything that you really didn’t like. If you wish, you can give the book a rating on a scale of 1 to 10. Make sure to note down interesting points while you read the books. The insights will help you when writing articles for your blog.
Subscribe to popular podcasts within your niche. You can get a lot of idea and interesting insights by following from just listening to podcasts.
Head over to YouTube and watch videos of thought leaders speaking on trending topics within your industry. You can write an article drawing from the main points highlighted in the video. You should give credit to the original source.