The big announcement

Two more candidates today told the world they want to be the next U.S. president. But Carly Fiorina, the former CEO of Hewlett-Packard, and Ben Carson, a retired neurosurgeon — are not career politicians. And their announcements didn’t quite demonstrate the social media finesse that might be required to appeal to a tech-savvier demographic.

Here’s what we gleaned from the announcements.

Fiorina played it safe, not wanting to overcomplicate things:

Carson, who has been a bit of a loose cannon in early television interviews, is still trying to figure out Twitter.

Other candidates — many of whom already hold office and have run a campaign or five — have worked harder to put out a shiny, well-tuned announcement on social media.

Hillary’s tweet is right on her message — trying to convince Democrats she cares about more than just rich people. Right after this, she took off on her great American campaign road trip in a Chevy van nicknamed Scooby, stopping at Chipotle for a quick bite.

Ted Cruz put out a flurry of tweets announcing his candidacy, and one included the cheesiest video ever of his vision of America: corn fields, churches, baseball and the Pledge of Allegiance. (For a little satire on how Cruz’s video could have been more American, check out this AJ+ video, or this Sizzler commercial, which really should be somebody’s campaign ad.)

Marco Rubio did not want to limit his announcement to 140 characters. He turned over his Twitter account to staffers as he gave a lengthy speech about his parents, the American dream and how he is the right leader for the next generation.

Sen. Rand Paul and his team have proven himself to have social media know-how. After his liberty-loving announcement, his Twitter account was showered with selfies from fans under hashtag #StandWithRand.

Bernie Sanders is the oldest candidate so far and has been in politics since the ‘80s. But he seems able to stay modern and relevant. Though he held a more old school press conference to declare his candidacy, he didn’t miss out on trying to rile up supporters on Twitter either.

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