Stealth Startups Are Stupid

I cringe when I hear that someone is working on a stealth startup. I’ve heard it 5 times in the past two weeks.

I’m not talking about pre-launch preparedness. Being heads down focused on building a product and not going public about it is completely fine. I’m talking about someone asking you what you are working on and you say you are stealth and can’t share.

If you need to be stealth so you don’t tip off competitors, you need to really re-think if you are building a long-term business. The idea that others will know about your company means you either have a shitty company or you aren’t the right team to execute on the business.

When people ask you what you are working on, and you are still early on, it is okay not to tell them your gameplan. You shouldn’t. But you should say something along the lines of what industry you are going after and who your product is for.

There is nothing worse then the startup founder who says “Oh, sorry we are stealth. We can’t share with you what we are working on.”

At the end of the day, being a startup in “stealth mode” happens when founders put too much value in ideas, and not execution.

This post was originally published Auguest 7th 2013 on my personal blog, Alex’s Tech Thoughts

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