Akanksha LuhadiaMarketing in the AI era. Woke — Genuine concern vs piggyback strategyOne often wonders, what exactly is marketing? Is it just limited to a product or service advertised? If so, then what is the difference…Aug 15, 2020Aug 15, 2020
Akanksha LuhadiaA JOURNEY THROUGH A BLOGEvery day we see thousands of advertisements on TV, different websites or on any digital medium. We are surrounded by advertisements. But…Aug 7, 2020Aug 7, 2020
Akanksha LuhadiaWHEN CHANGING A NAME WAS THIS EASYWho would have thought a common trust building statement “Naam badal dena” (Change the name if the promise in unfulfilled) can be used as…Jun 19, 2020Jun 19, 2020
Akanksha LuhadiaWHEN GARNIER LITERALLY REMOVED GREY FROM THE ROOTSGarnier’s aim at removing the grey from people’s root took a new turn when it removed the word “Grey” from all its logos in its entire out…Jun 15, 2020Jun 15, 2020