Over-the-top (OTT) services have grown in popularity, which has stimulated TV content makers like Netflix and Amazon Prime to produce new programming. Online streaming platform providers responded to this development by creating personalized apps for Smart TVs. The global TV market, which was estimated to be worth USD 197.82 billion in 2022, is projected to increase at a compound annual growth rate (CAGR) of 11.4% between 2023 and 2030. Because of the intense rivalry, Smart TV app development businesses and content distributors can offer next-generation features to draw in and keep more customers.
For some of them, developing a Smart TV app with an internal team could be difficult. Have you encountered a common circumstance? Not to worry! There are professionals in
How Do I Pick the Best Developers of Smart TV Apps?
The project can begin after some preliminary work has been completed and objectives, a budget, and KPIs have been established. You can either assemble a team within your organization or assign the project to an outside company. ISG research demonstrates that the latter is more prevalent in the IT sector since 92% of G2000 businesses outsource their IT work. Where then can you locate the perfect project collaborator? The finest sources are lists with service providers sorted by services provided and area of expertise, so there’s no need to start from scratch. Lastly, all you have to do is search for “Smart TV app development companies” on Google and make a shortlist of those who appear like good fits for your project.
Assume for the moment that some businesses have already made their impression. You now have to decide which one best suits your company’s requirements. This is a quick survey to use while reaching out to outsourcing companies.
Could you provide any comments from the customers you’ve served?
You can either directly answer this question in the outreach email or browse the Smart TV app developer’s feedback page on their website. When reading the feedback, what should you focus on? The clients would value the team’s commitment to comprehending their business and the transparency of the delivery process. The secret to productive collaboration is these two things.
Do you help with app store submissions and provide post-launch support?
You would also need to upload it to the app store, which could be difficult since the project delivery is not restricted to app creation. To optimize the procedure and guarantee that the application meets all the necessary specifications for submission, it is preferable to tackle this task in tandem with your tech partner.
Do you possess cross-platform development experience?
Building a one-for-all, or so-called cross-platform app, can be of interest if you want to release the product faster and at a lower cost. Make sure that the software developer is knowledgeable about cross-platform technology.
Ten Smart TV app development companies that you should be aware of are listed below. You can use the aforementioned questionnaire to check through their offerings and get in touch with them to “make the first match.”
A Top List of 10 Smart TV App Development Firms for Your Knowledge
1)Webnexs
Webnexs Technology is a premier OTT app service, excelling in delivering innovative solutions for businesses and consumers. With a focus on customization, the company tailors OTT applications to meet the unique needs of each client. The robust architecture ensures seamless content delivery across various devices, promoting a consistent and user-friendly experience.
Webnexs Technology goes beyond content delivery by incorporating advanced features that enhance user engagement. Personalized recommendations, user profiles, social sharing, and interactive elements contribute to a sense of community and immersion for users. Security is paramount, with state-of-the-art encryption and authentication mechanisms safeguarding sensitive user data
Analytics and insights provided by Webnexs Technology empower businesses with data-driven decision-making tools. The company’s commitment to staying at the forefront of technological advancements is evident through continuous innovation and updates, ensuring clients remain competitive in the ever-evolving OTT space.
Client collaboration is a cornerstone of Webnexs Technology’s approach, with a strong emphasis on customer support throughout the development, deployment, and maintenance phases. The company’s client-centric model fosters long-term partnerships based on trust and transparency.
Recognizing the dynamic nature of the digital landscape, Webnexs Technology designs its OTT solutions with scalability in mind. Compliance with industry standards and regulations underscores the commitment to data privacy and security.As a trailblazer in the OTT space, Webnexs Technology actively contributes to the growth and development of the ecosystem through industry events, collaborations, and ongoing research initiatives. Positioned for the future, the company continues to anticipate market trends and deliver unparalleled solutions, making it a reliable partner for businesses navigating the complexities of the evolving OTT landscape.
2) Flicknexs
The world’s most comprehensive platform for live streaming and video-on-demand, Flicknexs offers white-label solutions to stream your audio and video content across all platforms. the method that uses Pay-Per-View, SVOD, TVOD, and AVOD monetization strategies. It offers a fully managed, end-to-end, comprehensive solution all under one roof, enabling you to create a tailored solution that fits your target market and business model. An important site to launch any kind of business strategy, whether it’s video streaming on Facebook Live, YouTube Live, Netflix, or other on-demand services A full package of administration tools for websites, mobile apps, DRM, hosting, players, analytics, and support is called Flicknexs.
An expert in OTT platform integration, such as Amazon Fire Stick, Set-top-box, etc.
3) Oxagile
With more than 18 years of experience working with media and broadcasting organizations, Oxagile has developed extensive knowledge in developing interactive Smart TV user experiences. The team’s expertise enables them to go deeply into the details of your project and produce captivating UX/UI, reduce app performance bottlenecks, and get around any native player limits with expanded functionality. They might recommend a different approach if you want to expand your video streaming presence across all digital channels: creating a single codebase that supports all popular platforms and devices (Smart TVs, streaming devices, game consoles, set-top boxes, web, and mobile) without sacrificing quality.
Services that Oxagile provides:
Developing custom apps for Smart TVs running webOS, Tizen, and Android
careful development of UX/UI design
Every angle Performance optimization for smart TVs
Developing unique features for players who are native
Complete assistance with submitting a smart TV app to the store up until it is approved and released Cross-platform OTT app development with LightningJS/RDK and React Native for Web
4) The Lightcast
Are you looking for Smart TV developers to create an app aimed at Samsung users? The staff at Lightcast is well-versed in this manufacturer’s product details and makes every effort to adhere to the three prerequisites for operating a channel on Smart TVs: OVP, CDN, and Smart TV apps. Lightcast is unique on the shortlist because it provides several collaboration packages, such as marketing advising, development of Smart TV apps, and an OVP.
5) TechAhead
Another software development firm that can improve entertainment is this one. It offers video streaming apps that work with a variety of hardware, operating systems, and platforms. TechAhead develops a broad range of software solutions, including multi-device apps, live streaming apps, VOD apps, and set-top box apps for popular platforms like Samsung, LG, and Sony. TechAhead covers the entire spectrum of Smart TV apps.
6) Promwad
Are you going to create an application for Android TV, webOS, or Tizen? Reach out to Promwad, please! They offer every service related to content distribution. Push alerts, voice-activated control, parental control, time-shifted watching, and many more functions are implemented by them. They might have a nice offer for you if they have artificial intelligence and neural networks in their arsenal of technologies.
Services that Promwad provides:
Development of TV smart apps on multiple platforms: Android TV, webOS, and Tizen
Customized business strategies for content monetization: TVOD, AVOD, and SVOD
Applying innovative technology: neural networks, artificial intelligence, etc.
7) Oodles Technology
Oodles Technologies is a good option for your project delivery if you’re searching for a partner to help you through it all. The company ensures smooth cross-device streaming by building Smart TV apps with multi-CDN capability. The team has developed Smart TV apps for startups, SMEs, and other businesses for more than eight years in the OTT app development space.
8) Better Software Association
The developers at Better Software Group have a great deal of experience creating Smart TV apps for LG and Samsung, and they can integrate cutting-edge technologies with the most recent OTT trends. In addition to using a front-end-focused methodology, they may develop the features that your user will value, regardless of the TV they own.
9) Eastern Summit
Eastern Peak has made a name for itself as a TV app developer and has a sizable library of apps for Roku and other platforms. You can work with an outsourcing partner that specializes in a particular platform to develop an app for Apple TV, Samsung TV, Roku TV, or Chromecast.
10) Fx Digital
All of the popular TV-connected platforms and devices, such as Samsung, Apple, Playstation, LG, Roku, Android, Panasonic, Fire TV, and Xbox, are compatible with Fx Digital. Which of the platforms are you aiming for? These guys support at every level of a project, are aware of the difficulties associated with streaming across various devices and regions, and are a constant source of industry knowledge.
11) Zibtek
Do you require more resources to expedite the completion of your Smart TV project? Count on Zibtek to grow your internal team with designers, DevOps engineers, developers of Smart TVs, and many more. They “allow e-commerce, e-learning, OTT platforms, and many other domains to venture into the Television space with Smart TV, live streaming, e-commerce, and VOD applications,” according to the team’s description.
Services that Zibtek provides:
Experts in on-demand Smart TV apps that support clients’ teams
12) Mental Clouds
Are you trying to reach customers with entertainment content like movies? Is it your goal to create business communications-oriented video conferencing applications for Smart TVs? Or do you distribute apps to stores that employ big-screen TVs to get customers to interact with live-streaming advertising? According to the Cognitive Clouds team, all three use cases are covered.
Cognitive Cloud Services Provided:
Creation of Apps for Smart TV
Six Features That Make Smart TV Apps Better
Three key components of end-user-friendly Smart TV apps are seamless player interoperability, improved platform performance, and a clever yet straightforward UX/UI. Think about these aspects when working with your tech partner to create an app that will captivate users.
Functionality dependent on user activity
Steer clear of convoluted features that deviate from user behavior patterns and cause users to quit the program after a short while. Users, for instance, don’t want to spend too much time trying to find the episode they’ve interrupted. How can this be resolved? Adding tracking tools, for example, can increase user engagement.
Three-click navigation
Users are likely to become upset and quit a Smart TV app if they have trouble navigating through it. Why not make it easier and more pleasant for them to access the needed content? Assist consumers in adding a show to their favorites or locating what they’re seeking for in under three clicks, and take pleasure in the increasing number of happy customers.
Voice Recognition
For busy users, typing search queries is no longer the primary choice. The numbers speak for themselves: 71% of consumers would rather ask questions by voice than by typing, and 50% of US consumers utilize voice search tools daily. Adding voice search functionality to your video streaming service is a terrific way to differentiate yourself from the competition.
clever recommendations
Find out what the person prefers, then make suggestions based on it. The main screen’s targeted content, recommendations based on mood, event, time, genre, and many other best practices for content suggestions, together with inventive hooks, will help you save users’ time and deliver the content they want.
synchronization with related gadgets
Give customers the same user interface that your Smart TV app offers. Just picture their satisfaction if they could select a movie on a mobile device and watch it on a large screen instead of having to use a remote control.
Personalized features for inbuilt video players
Although native players are incredibly dependable, sometimes they lack the functionality that might set your product apart. Enhance personalization and usefulness by adding multilingual subtitle support, intuitive features for quick episodes or channel zapping, etc.
Conclusion
Smart TVs are now an essential component of both consumer and business everyday operations. For device makers, content suppliers, TV app development businesses, and end users, entertaining material, advertising films, online conferencing, and other use cases are nothing new. Ensuring an exceptional viewing experience is the primary objective, regardless of the method employed for producing, distributing, or developing applications. A solution that will increase user interactions exists, provided that technological advisors and the proper approach to Smart TV app development are used.
