Akanksha Anand (Ak)inTowards AICausal Inference Python ImplementationMastering Causal Inference in PythonFeb 181Feb 181
Akanksha Anand (Ak)Methods of Causal InferenceInvestigating the methodology behind the rationaleFeb 7Feb 7
Akanksha Anand (Ak)Market Mix Modeling Implementation using PythonTime to determine the advertising channel that contributes the highest share of profitability.Jan 262Jan 262
Akanksha Anand (Ak)MMM — A deeper diveLet’s double tap into Market Mix Modeling variables, technique, use cases and moreJan 24Jan 24
Akanksha Anand (Ak)Market Mix Modeling — BasicsA solution to cookie restrictions for Marketing AnalystsJan 19Jan 19
Akanksha Anand (Ak)Python Implementation of Markov Chain Attribution ModelTouching upon each element of Markov Chain using PythonJan 172Jan 172
Akanksha Anand (Ak)Attribution Modeling using Markov ChainUnearthing attribution insights through the utilization of Markov ChainJan 121Jan 121
Akanksha Anand (Ak)Attribution ModelingDiving deeper in Marketing Analytics along with implementationJan 10Jan 10
Akanksha Anand (Ak)Unveiling the Power of Marketing Analytics in Data ScienceIn my previous post, we covered Marketing Analytics, and its use and touched upon basic elements of Marketing. Now, we take a step forward…Jan 5Jan 5