Big Boy Toyz, the First Indian Company to bring Online Car Purchasing
Big Boy Toyz has introduced a new digital facility to buy cars online for the very first time in India for its ever discerning potential customers.
It’s a newfangled concept in the automotive arena and lends Big Boy Toyz an undisputed supremacy in the dynamic and ever changing industry. Getting a glimpse of your favourite exotic car on Big Boy Toyz’s website was always thrilling, and add to that a ‘Reserve Your Car’ button which simply beckons the buyers to go ahead and buy their favorite car on the spot without any delay. A person gets two options on clicking, one is to pay Rs 2 lacs and reserve the car for 24 hours or transfer 10% of the price of the vehicle and get a confirmed booking for 1 week. Further, the client is welcomed by a fully secured Axis Bank page that asks details whether one would like to proceed for the booking via the Visa card or the Master Card. In either case, the amount is refundable to the client in case the deal does not materialize.
This introduction further strengthens the fact that 40% of the potential customers don’t even need to visit the showroom to physically check out the car and that speaks volumes of Big Boy Toyz’s transparency and credibility across all channels leading to the buyers. The entire mechanism is extremely intuitive, meticulous and being the first of its kind, it re-emphasizes the advantages of online transactions to the buyer. This step adopted by Big Boy Toyz is very much akin to PM Narendra Modi’s vision and dream of a digital and cashless economy.
Speaking on this innovative introduction, Mr Jatin Ahuja, Founder & MD of Big Boy Toyz said, “It gives us an edge over our competitors as Big Boy Toyz is the first ever super luxury car showroom to introduce such a booking mechanism for its ever discerning customers. Catering to the niche audience while serving them in the most unique and distinct way was always the target and with this exclusive facility on our website, the level of trust and transparency is simply elevated to a new level. Sit back and relax as your dream ride is only a whisker away”.
Big Boy Toyz is synonymous to Heaven for Premium Exotic Car Lovers in India. The company is the undisputed market leader in the segment and can be regarded as an escape route for true automobile enthusiasts. The company has a State-of-the-art Multi-storeyed Showroom spread over 36000 sq feet, strategically located at Hero Honda Crossing, Gurgaon. With an ample parking space of over 120 cars, the Showroom has an Express Bar and a Luxury Suite for the Guests. Another facility of over 5500 sq. ft at the Mehrauli-Gurgaon Road, near Sultanpur, New Delhi serves as the Flagship Studio.
All cars sold through Big Boy Toyz are sold at strict Fixed Price which gives innumerable advantages in the form of assured quality, absence of hidden charges, customer budget allocation and protection from market fluctuations accrue to the buyers at the end of the day which elevates their trust and confidence in Big Boy Toyz to another level. Besides, it comes with a 15000 kms warranty and One Year Buy Back Agreement.
Big Boy Toyz currently retails around 1 car per day and has a live inventory of over 100cars with the average ticket size of around 1.25 Cr. The company follows the Fixed Price Policy and each car sold comes with a 151 Check points, Warranty of 6 months and One Year Buy Back Agreement. With a clear vision of staying innovative, the target of selling 2 cars per day by the end of 2017 is not a distant reality. Having started the Business in 2010, the company has witnessed a Rock Solid Annual Growth Rate of over 40%. Currently, BBT is averaging 30 cars per month. With a Current Inventory of Close to 100Cars, the company plans to have a stock of 160 Cars by the end of 2017. The stupendous Customer Service has ensured 85 % of the sales through repeat business every year with 100 % customer satisfaction.
The cars in the company are not older than two to three years compared to the current year, are not done more than 25000kms and are strictly non accidental and non- odometer ones. Each car goes through a 151 Quality Checkpoint which is a comprehensive & stringent pre procurement checklist. These 151 Check Points comprise of,( but not limited to) Vehicle History (Scheduled Maintenance, Service Recalls etc.), Road Test, Insurance History, NCR Check, RTO Check to name a few.