In 1997, when Walmart first started exploring Japan to expand, it was a no-brainer on the surface. Japan’s retail sector accounted for 55% of the Asian Market. It was - World’s second-largest economy by nominal GDP, Third-largest by Purchasing Power Parity, and World’s second-largest developed economy. Japan’s market also was…

The fundamentals of business always trump any so-called “strategy”. This article is a call to “focus back on fundamentals”. …

Localization is a complicated process, and factoring in the diverse audience of Asia makes it an even bigger nightmare! Asian economies add one more level of complexity — they all are at different stages of maturity. …

My passion for Go-To-Market(GTM) strategies for Asia began 11 years ago when I started my first job. I spent 7 years of my life successfully expanding a B2C Fintech product in 15+ markets. I have learned a lot during this process, but the most important learning has been — This…