Common Principles Regarding the Golden Rules of UI Design


After reading three separate interpretations of the golden rules of UI design I see some underlying commonalties (one two three). All the articles agree on some core guidelines that should be followed when approaching. The overlying theme seemed to be that the design should be as simple as possible while maintaining its intended functionality. A strong visual hierarchy should be established, and the most important information should be emphasized. Furthermore, the design should maintain consistency throughout its different pages so that the user will not have a hard time navigating. Also, keeping users in control seemed to be an important factor. This ties back with the idea of consistency and the aspect of keeping the user familiar with the application, with no surprises. In essence, UI design is about keeping the simplest design, so simple that the user may not even notice the good design.

How Medium Follows These Guidelines

Medium does a good job with keeping its functionality simple. For example, creating a new article is very easy. After clicking the ‘New Story’ button, the user is prompted with a simple notepad. The layout is very simple and like any other writing tool.

Screenshot while writing this article.

One article mentions that there should be no distractions in a page and that the main action should be emphasized. Medium does a good job with this. As you can see from the picture, there are no other distractions.

Another thing that Medium does well, is that it maintains consistent colors. For example, to publish this article I need to click the publish button. Medium makes it easier to find by using a green color that can also be seen in other pages on the website.

Green color used.
Green color used.

The color usage is also seen in the image above. It helps highlight important information such as the author. Medium does a good job with following the guidelines outlined by the three articles.

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