Anthea KaufmanninWayfair | Creative CopyPost-pandemic meeting culture & the importance of Flow Day FridaysWhy we should all have one meeting-free workday per week — insights from a copy perspective.Oct 31, 2022Oct 31, 2022
Anthea KaufmanninWayfair | Creative CopyCreating new Brand Guidelines: Challenges & OpportunitiesOne of the core elements of a business is its brand identity. Not only does it define the brand’s values and personality on a broader…Jan 11, 2022Jan 11, 2022
Anthea KaufmanninWayfair | Creative CopyWriting Creative Copy: How to Get InspiredAs a copywriter it is easy to say that writing creative copy is fun. Usually. And coming up with new and original ideas is great. Most of…May 10, 2021May 10, 2021
Anthea KaufmanninWayfair | Creative CopyWhy word-for-word translations don’t always workWhen working for a global company with different markets that require multiple languages, you’re very likely to face issues with…Feb 8, 2021Feb 8, 2021
Anthea KaufmanninWayfair | Creative CopyFive Facts About CopywritingHave you ever wondered what copywriting is all about? Or have you ever thought about becoming a copywriter? Well, these five facts will…Oct 26, 2020Oct 26, 2020