Amber KazalbashinUSC DSM Intro#DeleteUber and More: Are Brands About to Get More Political?This blog comes as a result of a question posed (which I answered) by Marketing Land’s Greg Sterling at the height of political protest at…Jan 31, 2017Jan 31, 2017
Amber KazalbashinUSC DSM IntroDigital Experiences: Curated and Niche ContentNow more than ever, brands with large followings are streamlining communication with their communities through the curation and delivery of…Jan 31, 2017Jan 31, 2017
Amber KazalbashinUSC DSM IntroDigital Experiences: Personalization and UXSocial networks and apps are increasingly become more personalized because users continue to seek more content that is relevant them. This…Jan 26, 2017Jan 26, 2017
Amber KazalbashinUSC DSM IntroFacebook Brings Authenticity Back to Social With Live VideoIn early 2016, the marketing world witnessed a telling stat that indicated that the network’s engagement rates weren’t as impenetrable as…Jan 25, 2017Jan 25, 2017