By Paradigm Content Solutions

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As the search for a Covid-19 vaccine persists and the global pandemic continues to disrupt the normal education environment, most K-12 public and private schools in the United States have gone fully virtual — or drastically adjusted their normal face-to-face meeting schedules. This varies from state to state; however, the key takeaway today is the much needed investment these schools need to make for content: engaging, timely, and specific content for their website (s) to keep students, parents, and the community up to date with what is going on.

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It is shocking to see the lack of useful and specific content on many public-school websites — especially during Covid-19 and the severe disruptions it has caused. Combined with the sharp decrease in face-to-face classes, substantial changes to curriculum, attendance policy, and course availability, schools have a responsibility to invest in content and make it available through as many channels as possible. …


When the pandemic lock-down spread across the world a few months ago, hordes of office workers grabbed their laptops and commuted home with a sense of uncertainty and doom. Public school students across the world abruptly adjusted their routine and pivoted to remote learning. Friends and colleagues had internet happy hours, eCommerce orders skyrocketed, and screen time was at an all-time high.

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This moved digital marketers into the forefront of marketing. Businesses and organizations worldwide needed to remotely ensure their SEO was prioritized and working as effectively (and efficiently) as possible. …


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Don’t worry. You are not alone.

S.E.O. [ search engine optimization ] has been an essential aspect of creating an online presence (for your business, personal blog, brick and mortar store, non-profit organization, government entity, music video, or collection of silly cat photos) since the dawn of the search engine. Remember Excite, AltaVista or Netscape, anyone?

Everyone that had a pulse wanted to start their own search engine in the prehistoric mid-90's!

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Until Google came on the scene in 1998, with its innocent ad and content free landing page, simple search bar, and two little buttons (“Search” and “I’m Feeling Lucky”). …

Andrew K. Block

wordsmith, nomad, spiritual seeker, content creator at paradigmcontentsolutions.com, close reader, client success manager, father, son, brother, friend, human

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