I don’t recommend looking at what other beauty brands do. Be unique and have your own niche. Don’t be a copycat. You can get frustrated and overwhelmed if you look what others do.

I had the pleasure of interviewing Ravit Darougar. Ravit is a current resident of Beverly Hills and holds a Bachelor of Law LL.B and a Bachelor of Business Administration. Raised in Israel, Ravit was both a lab nerd and a teenager with a weakness for cosmetics. For her, cosmetics were magic. She marveled at how cosmetics could transform any woman from a plain woman to an extraordinary…


I have been taught by so many people that you don’t always have to be strong; you just need to have purpose. It doesn’t mean we don’t all “have a moment” but as long as we pick yourself back up, dust off and keep moving forward, it’s a win. So I work to be inspiring in that no one is perfect but we’re all allowed to have our moments of greatness. I mentor a handful of girls and women as it relates to both their personal lives and professional ones. I’m in the car so often I tell people that…


Guilt is a wasted emotion. — I talk to so many women who feel guilty about how they are attempting to balance their personal life and career. They feel guilty when they travel for work and aren’t at home with their kids. They feel guilty when they take a much-deserved vacation because they’re missing an important board meeting. That guilt isn’t doing anyone any good. If you feel like you need to shift your priorities in some way, make that change and then accept that you can’t be everywhere at once. …


Remember what it felt like to be the underdog. We all remember our first roles, first breaks, first mistakes and the pressure to meet/exceed expectations. Sometimes as an experienced leader we can get frustrated by “these learning moments.” It is important to remember those firsts and remember that people are generally well-intentioned and want to do the best, but we are all human. Even though I am a business owner, as a female in tech, I still feel like the underdog at times. I am often the only female in the room and there is extra pressure to prove myself…


There is no such thing as over-communication. When I stepped into the CEO role, I realized that, to keep all departments aligned, I had to communicate the near- and long-term priorities and company vision many times, in many ways, over and over (written, verbal, in person, on calls). I felt like I was repeating myself all the time, but for an engineer in the company focused on one piece of the product, it’s easy to forget how what you are doing fits into the big picture. …


Put your staff first — if you want a good team then put them first and let them know you appreciate them on a regular basis. Don’t be afraid to give someone a raise to keep them or show appreciation. Think of your staff as a customer. If they love your company they will promote it organically with others. If you treat them like crap, just like a customer who’s been treated badly, they will leave negative review.

I had the pleasure to interview Sienna Sinclaire. Sienna is the author of the award-winning “Naughty Girl’s Guide to Los Angeles” as…


If you don’t toot your own horn, you won’t be heard in a sea of cubicles. Women in particular have a hard time when I tell them they need to do a better job of strategically bragging. They find this confusing, as many believe their work should speak for themselves. That’s not how things happen. If you want people to notice you, then you need to bring some attention to yourself.

As a part of my series about strong female leaders, I had the pleasure of interviewing, Roberta Matuson, The Talent Maximizer®. For more than 25 years, Roberta Matuson, president…


There is a time for humility, and there is a time for swagger. I have been told countless in my life that one of my key strengths is my humility, and one of my key weaknesses is my…humility. What I have learned over time is that it is a wonderful quality to have for all the reasons you would expect, but at times, it can impede success and growth (whether to you personally, or to the organization you lead.) Who else is going to shine a light on your successes if not you? The key is to navigate speaking about…


Create community — I believe that in order to be successful, you need community support. People get excited learning about vegan options, attending vegan events, which in turn helps my business be more successful. It also inspires them to take action and be leaders for change in an impactful, compassionate way.

As a part of my series about strong female leaders, I had the pleasure of interviewing Diana Edelman. Diana is the founder of Vegans, Baby, a multi-faceted endeavor to make being vegan in Las Vegas easier through an online guide; community events and a vegan dining month uniting restaurants…


…stop looking at it as “ME” but as “WE”. It’s been so hard for women to succeed and be taken seriously that it became instinctive for us to think of only ourselves when trying to get ahead and not look at the bigger picture. Society forced us to develop this competitive nature towards everyone, including each other. We need to always support and encourage one another. As I got older I began to realize that society naturally causes women to have a competitive and jealous nature towards each other. It's time we show encouragement and love for each other.

I…

Akemi Sue Fisher

The "Amazon Queen", Amazon millionaire, Akemi Sue Fisher, has helped thousands of Amazon sellers collectively earn over $1 Billion in sales. LoveandLaunch.com

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