Hello fellow marketeer,

I always place Call to Actions because of a very personal experience.And I know “that particular” stock image sucks .Here am sharing my mindful and sometimes mindless observations so that I can atleast create some controversy and get noticed.Yeah,I borrowed that idea from a marketing book.

1.My ad for a good marketing agency would look like this :

"We won’t ever completely oblige your proposal. We’ll mercilessly revamp it keeping your well being in mind and then tell you what to do. But what we tell us we’ll do, we’ll do.”

Because this is what happens all the time (and is what must happen most of the time).

2. USP? What every client want from you( the agency/freelancer) is to determine by yourself how to leverage your unique strengths. They don't care a damn about anything except ROI. They are coming to you because they believe you, as a person or team, got a “strength”.Kill the USP.

3. Pitching mantra: “Big agencies are not good because they won’t devote much attention to you, and small agencies are bad because they don't have much resource.” BTW you’re always somewhere in the middle.

4. Clients don’t buy quarter-inch Facebook engagement. They buy quarter-inch ROI.

5. Paraphrasing the legendary Luke Sullivan : Remember, styles change; SEO and design and social platforms,they all change. Fads come and go. But people are always people.
Correct,I’m still fooled by the same stuff that fooled my great grandfather.

6. Say you will do the best within the budget. Period. We're all in for the money. That doesn't mean we are people who are to be squeezed towards minimal budgets for getting out maximum value.

7. Client request in middle of the project:

Will you please do that too? Yes .

Once Again? Hmm, Maybe.

Next time? Sir, you’ll be moving to our privileged customer list with special packages and ofcourse ,you are qualified for an upgrade.

8. "By contrast, there are some (on ads) that grab your attention with their executional brio, but their lack of relevance is such that after you’ve seen them they leave you kind of empty. Great advertising combines density of
content with the elegance of form” — Jean-Marie Dru.
Brilliant. Never sacrifice a single sale for cleverness.

9. It’s better to record your thoughts on paper, exactly because writing is “difficult” (you could get 12 or fourteen of those white sheets if you sacrifice a chai).

10. After a successful client meeting, 1 + 1 always feels like 3, from your perspective and from your client’s too. Otherwise there’s bluffing going around.

11. Ignore these three phrases at your own peril: Our marketing agency. Our agency markets. Marketing Our agency.

12. Friend of a marketer is a firm who is the enemy of your prospective client.

13. Poor infographics are worse than their substitute poor blog posts .

14. Make the weakness of you freelancer your strengths, but after that don't brag over that “strength” to make it a weakness again .

15. A perspective like this helps: Book on “how to love a girl”— Remember that book also tells you how not to love a girl. Buying a car to show ‘class’ also means you're avoiding another "class" to look classy.

16. Stock images with a lady in the suit SUCKS; it’s always the same lady.Don't use it.

17. You can learn a lot about a client from the template of their RFI.

18.I lied about “20 observations” because am not a saint ,am a marketeer.I’ve to make the rich more rich for living.Sometimes I’ve to lie.

P.S: Always place a call to action at the end. Maybe the girl in 9th grade didn’t say yes because you never asked her to.
________________________________________

So If you like my post,please share.Thanks.