… 5 beers or 1 beer, a Ferrari or a normal car that can actually get you to wherever you want to go. The way I think of it is, in the present, I am always making decisions on how Future Adam is going to like it in the future. I like to think of it as “Would future Adam want me to do this and will he be better off?” The longer your investment time horizon is for “Future you”, the more wise you will be with your investments.
Almost always, important customer problems aren’t being solved by any companies in the competitive landscape. This is because everybody is constantly trying to out-do each other, not paying attention to customers at all.