There are hundreds, possibly thousands of platforms that help you look for influencers in your industry. Most of these are paid, some have free trials but nearly all of them are overkill. Especially during the discovery phase of an influencer marketing strategy. When I want to build a list of relevant influencers in a particular niche for future outreach, I simply use a modified Google search query.

The Query

Let’s say I want to find a few beard product influencers. My query is going to look something like:

“k followers” site:instagram.com beard products

I get 283 results of beard product related Instagram…

akooms

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store