Best Digital Marketing Campaigns in India (2024)
Digital Marketing is ruling everywhere. You open Instagram and see various ads, open YouTube, or unlock your phone; you get to see notifications. Brands have stopped relying entirely on traditional marketing and shifted towards digital platforms. There is definitely a reason for that. Digital marketing is interesting and better in terms of reach and engagement. Let’s look at the brands that have made headlines and gained massive popularity with their digital marketing campaigns from 2024 till now:
Over the last few years, internet users have increased immensely. It’s important to note that in 2024, the number of internet users stood at a global level of 5.44 billion. This means that around two-thirds of the world’s population uses the internet for one thing or another. These numbers are the primary motivation for brands to start using digital marketing channels.
How do brands leverage digital marketing channels?
Every other day, we see a new feature coming on various digital platforms, be it Instagram, emailing, SEO, or any other form of digital marketing. Brands now hire a separate digital marketing team to handle their marketing tasks. The young generation is also attracted to making their career in digital marketing. That’s why we see a lot of students taking digital marketing courses or attending seminars on digital marketing. Even the queries on digital media are high in numbers.
Brands use social media marketing platforms like Facebook, Instagram, Twitter, and YouTube to connect with their audience. They also use organic search to increase their brand visibility. Moreover, they use pay-per-click advertising on search engines to help them engage more users with their products and services.
Email marketing is another form of digital marketing not new to you. Companies have used it for decades, but it’s still in use. Brands are leveraging influencers in their digital marketing campaigns. This strategy focuses on leveraging the authority of a person with a large social media following to promote a brand or product.
Content marketing is another form of digital marketing that uses content to educate, inform, and entertain their target audiences. Personalization has become a big hit because it is a personal experience for the user that establishes a connection between the prospect and the brand.
Hit Digital Marketing Campaigns in 2024
Half of 2024 is gone. Like every other year, this year is also blessed with some of the worth watching ad campaigns the brands have come up with through digital channels. Let’s have a look at some of them:
Zomato
As content is considered the king of digital marketing, many brands have taken their content to the next level in 2024. Zomato is one. Zomato has been doing the best personalization in its content in 2024 and is still up to it. Netizens can’t stop scrolling through Zomato posts on social media platforms like LinkedIn and Instagram. These posts seem like they are not designed for the masses but for you personally. They are punny and let you attach more and more to the brand.
Zomato keeps on sending a notification for your every mood and hunger pang. Be it a cricket match or a mid-day hunger, Zomato is up to it every time. For example, they send an email saying, “This mail wants you to stop checking emails and go out”, or when it is promoting BlinkIt, it sends a notification saying, “Woh chili, woh chali…. No need to go kirane ki gali.”
Zomato has set a trend for these witty messages and notifications for new age companies.
An example of personalization can be felt with this notification from Zomato at 11.45 am, “Suno? Don’t work on an empty stomach!” Sending this message sounds concerning and caring and can bring a smile to the face of a busy individual on office premises.
The above-shared images are an example of the personalization adopted by Zomato and how it uses its content to impress the user.
Caratlane
CaratLane is a modern jewellery brand that has a Tanishq partnership. The brand was founded in 2008 to offer beautiful jewellery at affordable prices. The brand developed a website selling 14k and 18k jewelry and physical stores. The brand has constantly astonished customers with its digital marketing efforts, such as an online live shopping experience, a try-at-home feature, and booking an appointment to try favorite jewelry.
What did they do?
- On Feb 24, Caratlane introduced postcards to their customers, which were used to record their emotional messages for their loved ones and embedded in the CaratLane ring. The one who receives the ring will have to scan it and listen to the heartfelt message.
- The campaign was called Postcards. It has attracted a total of 945 million impressions for the brand. They used #KhulKeKaroExpress tagline with their campaign and involved a lot of influencers who kept on using the tagline with their posts. Like they have collaborated with the content creator, Yashraj Mukhate, who has composed a groovy song that captured the essence of the Postcard-themed campaign.
Results
- 945 million impressions
- Reached 760 million people
- 6,06,000 likes
- Engagement rate: 1.67%
This is how Caratlane has driven results with its digital marketing campaigns and strategies.
Oppo India
The #SidWakesUp campaign by OPPO India creatively reunited the cast of the popular film “Wake Up Sid” after 14 years. The ad featured Ranbir Kapoor reprising his role as Sid. Leveraging nostalgia and the strong influence of Kapoor, the campaign effectively introduced the OPPO Reno11 Series. The ad has given importance to advanced outdoor portrait photography capabilities. The campaign included 3 teaser clips followed by a full ad launch. The whole campaign generated significant buzz, gathering 50 million views. Targeting millennials who grew up with the film, OPPO successfully differentiated itself in the competitive smartphone market by tapping into a familiar storyline, resonating deeply with its audience.
The plan was to reach more users and increase user engagement following integrated marketing strategy. The brand went to television for ads as well as digital platforms to target audiences.
Results
The #SidWakesUp campaign achieved significant results:
- Unboxing Video on YouTube: 50 million views, 57% VTR (View Through Rate)
- TVC (Television Commercial): 73 million views, 37% VTR
These numbers highlight the campaign’s strong audience engagement and successful impact.
Cadbury Silk
The “The Story of Us” campaign by Cadbury Silk, launched for Valentine’s Day, enabled couples to create personalized animated love stories using generative AI technology. Partnering with filmmaker Zoya Akhtar, the campaign allowed users to design avatars of themselves and their partners, and create their own Valentine’s Day movie by scanning a QR code on Cadbury Silk packs. The campaign generated an impressive 1,560 million social media impressions and reached 199 million users. Select videos were featured on Disney+Hotstar, showcasing the innovative integration of AI with consumer engagement to reinforce Cadbury Silk’s association with Valentine’s Day.
The brand partnered with Zoya Akhtar, who spread the word about the campaign to the audience.
Many social media influencers took part and collaborated with the campaign. The “The Story of Us” campaign by Cadbury Silk achieved remarkable results.
Results
- Reach: 199 million people
- Social Media Impressions: 1,560 million
- Google Impressions: 1,107 million
- Google Views: Over 100 million
- Positive Response: 99% (based on social listening)
- Personalized Love Stories Created: Over 525,000 in 18 days
Nitin Saini, VP of Marketing at Mondelez India, highlighted that the campaign celebrated the everyday magic of meaningful love. It allowed couples to express their unique stories personally and heart-warmingly.
Sugar Cosmetics
To empower women entrepreneurs and challenge stereotypes, SUGAR Cosmetics launched the ‘NotSoSmallBusiness’ campaign on Women’s Day 2024. The campaign ran from March 1st to March 7th and featured a different woman-led business each day, leveraging social media platforms. The posts amplified the visibility of these businesses and enterprises.
SUGAR Cosmetics is one of the major beauty brands in India that has gained popularity in the last 5- 6 years. It creates products that are useful for modern women and their needs.
The primary objective of the campaign was to empower women entrepreneurs by providing them with a platform to showcase their businesses.
The campaign involved producing 1–1.5 minute reels for each featured business. These reels captured the entire journey of the brand, highlighting both the challenges and successes since its inception. The focus was on spotlighting the unique selling points (USPs) of each business to ensure maximum visibility.
Campaign Results
- The campaign garnered over 1.4M views, 10 lakh reach and 15K likes
- The campaign received over 2000 entries from businesses.
Is digital marketing important to learn to meet the current demands in the market?
Yes, digital marketing is important to learn to meet the current market demands. The use of digital channels for marketing and communication has grown rapidly in recent years, and this trend is expected to continue. It’s important for you to have digital marketing knowledge and skills to have an edge over your competitors.
How can you learn digital marketing if you don’t have any experience?
Without any experience, you can take advantage of these methods to learn digital marketing:
Online digital marketing courses
Many online courses and tutorials teach the basics of digital marketing, such as SEO, PPC, social media marketing, and email marketing. Edtech organizations like Great Learning and platforms like LinkedIn Learning offer various digital marketing courses.
Digital Marketing Books
You can read books like “Digital Marketing for Dummies” and “The New Rules of Marketing and PR.” to understand the concepts from the basics.
Digital Marketing Certifications
Earn digital marketing certifications to showcase your knowledge of digital marketing. Certifications like Google Analytics, Hootsuite Social Marketing, Hubspot Inbound Marketing, etc., can be very helpful to have hands-on experience and real-world knowledge about digital marketing concepts.
Practice
You can start doing experiments or practice with different digital marketing techniques on your own. Most of the famous digital marketers are made on their own with lots and lots of practice every day.
Experience
To gain real-world experience, you can get a basic-level job or an internship that could teach you much about digital marketing.
It is important to note that learning digital marketing takes time and practice, so don’t expect to become an expert overnight. The key is to start somewhere and continue learning and experimenting as you gain more experience.
Wrapped
In 2024, almost every brand has tried to set its footsteps in the digital ecosystem. The examples shared above are just a few that can give you an idea of how big it can be with digital marketing channels. You can experiment; you can rise and do great with these channels. It’s important to research your audience, their preferences, and use of digital media before planning any brand campaign on digital channels.