To better reflect their mission, values and commitment to building a safer internet, Aleo recently enhanced their social media brand and rebranded themselves.
Aleo is committed to building a truly safe and private internet with ZK, creating a more confidential, secure and orderly digital world. As we embark on this unforgettable journey, everyone on the Aleo team wants to make sure that the blockchain brand effectively communicates the vision for the project’s future success and reflects the talented and very diverse community.
Three great years
Aleo was founded in 2019. The very idea of creating a blockchain of this type is very ambitious, because creating a truly private and secure Internet based on cryptography with zero knowledge is not an easy task. The team decided to create a platform that allows for completely private applications, using decentralized systems to protect user data, solving critical problems that slow down the adoption of the mainstream blockchain.
As a result, a remarkable success was achieved: Aleo has been able to provide developers and users with unlimited computing power at its core, while ensuring complete privacy through zero-knowledge proofs.
Zero-knowledge proof is one way for developers to create and run machine learning models that prove that a computation was performed correctly, while having the right to choose which properties to make public.
Since 2019, there has been significant progress in rebuilding decentralized systems and introducing new features of the private Internet. But not everything is perfect, as blockchain is still under development. It is the implementation of zero-knowledge technology in the basis of blockchain operation that is very specific and requires considerable time.
If we compare Aleo with other existing Tier 1 blockchains, the fact remains that all other blockchains do not have sufficient privacy for real-world programs and applications. Many projects prioritize technology over user experience. And closed-source blockchain platforms go against the spirit of open ecosystems.
With the development of the Aleo blockchain, a new and improved era of the Internet will come, providing its users with truly high-quality services without leaking personal and private data. Now, we have no choice but to use the Internet, programs and various applications, sacrificing our data. This creates a kind of conflict of interest on the Internet.
Aleo has set itself the ambitious task of changing the current state of the Internet by keeping data confidential using zero-knowledge cryptography. With this approach, you are in control of your information while enjoying the benefits of a personalized web experience.
Very soon, the main blockchain network will be launched and everyone will be able to see the seriousness of Aleo’s intentions and witness the success of this project. And so, in order to approach this event in full combat readiness, Aleo decided to slightly adjust its brand and clarify its mission.
“At its core, Aleo is about zero knowledge. We have positioned ourselves as a unique, complete, and only Tier 1 blockchain that integrates zero knowledge at every level to build a truly secure Internet. A true zero-knowledge system must be completely private, efficient, and scalable. However, building an application on our blockchain goes far beyond scalability. Our blockchain is designed to bring zero-knowledge technology to any program or person. With this vision, we can expand the positive impact of our privacy-focused platform by allowing users to control how and when they share their data.”
As stated in the official Aleo blog:
“The new Aleo brand makes it easier to showcase us at every touchpoint. That’s why we’ve refined our visual identity. Our new logo uses a special sans-serif font that reflects the accessibility and ease of use we want to bring to no-knowledge technology. At the same time, the typeface has a modern, progressive look that signals our role in building the future of the Internet.”
A key element of the new Aleo logo is a protruding pixel from the middle of the letter “A” in Aleo. This bit represents a “proof” — the fundamental building block of zero-knowledge cryptography. Just as a single proof can secure an entire system, this single pixel emphasizes the enormous impact of Aleo’s technology.
The pixel also acts as a connector, linking Aleo to the nascent digital world. Just as pixels were the original unit of digital images, Aleo proofs would become the basic unit of the next phase of the Internet.
This approach has also been used for secondary and tertiary evaluations to be flexible to accommodate any size.
The same technique was applied to our Aleo products and services: Leo has a new look, as well as zkCloud, snarkOS, snarkVM, Aleo Developer, Aleo Explorer, and the Aleo SDK. This approach will be standardized across all new Aleo releases.
New Aleo font
The Aleo brand is also represented by a special sans-serif font designed specifically for all of us, especially for the project ambassadors, as it is the ambassadors who will carry the new Aleo brand to the world.
The color palette has also been greatly simplified, focusing on ivory, charcoal and stone, as well as an expanded palette of secondary colors to help us represent the many uses in the ecosystem.
You can find more information about Aleo, the company’s rebranding, their ambassador program, the Leo programming language, Zero-Knowledge technology, and the use of ZK in ML by visiting the official project pages I’ve left below.
Links to Aleo’s official social networks:
➤Website ~ https://www.aleo.org/
➤Announcements Blog ~ https://www.aleo.org/blog
➤Discord ~ https://discord.gg/aleohq
➤Twitter ~ https://twitter.com/AleoHQ
➤Community Twitter ~ https://twitter.com/aleocommunity
➤GitHub ~ https://github.com/AleoHQ
➤YouTube — https://www.youtube.com/channel/UCS_HKT2heOC_q88YQLiJt0g
➤Developer Documentation ~ https://developer.aleo.org/
➤Community Blog ~ https://medium.com/@AleoHQ
