Website conversions: ‘‘test everything, assume nothing!”

When it comes to business, our theme has always been “test everything; assume nothing!” We never ventured on an idea until we ourselves tried and tested it. Our relentless spirit in experimenting as a startup has given us plenty of insights to come up with winning strategies.

We believe that website is the best sales person. This understanding has helped our business to grow and evolve. If you are up for the challenge, go on and try some of the hacks we’ve been using on our website. You’ll understand how true this is, especially when you arrive at a substantial improvement in your business.

Go minimal on your homepage: Does your homepage list all your products? If so, we strongly recommend that you try listing fewer products on the first fold. From our learnings, we found that offering a single product with a well tested and unique proposition often translated into higher sales. Offer one product or a set of related products and let your description focus on the benefits of the product(s). Offering a limited number of options on the homepage lets your visitors focus better. You don’t have to stop selling your other products, just list them on other pages.

Have a click-worthy call-to-action button: Visitors don’t sign up just because you have a call-to-action, they need to feel captivated by the copy and design. Once visitors see any of these call-to-action buttons, they can’t help but click it. Think about Medium, Photoshop, or Tweetdeck…we have all signed up with them because they have a click-worthy call-to-action button.

“Move thinking forward,” With just that phrase, visitors can “Get Started”. The copy is very simple and gives an impression of how seamless Medium is for blogging.

Do A/B testing for CTAs: A Gartner report states that, “Marketing leaders will continuously invest in testing and optimising their websites”. There are several new updates in terms of features, product descriptions, etc. Sadly, businesses miss out on focussing on customers’ reactions to CTA buttons. A/B testing with a couple of iterations to your CTA button gives you an idea of your customer’s opinion.

Hotline, our in-app messaging product saw an increase of 700% in their leads by replacing the call-to-action button on their homepage from Sign up to Get started for free.

Give your email subscription widget a makeover: When you ask visitors for their email ids, boring forms and plain widgets do not work. Give it a makeover with good copy and an appetising design. Once your visitors sign-up, send them emailers to keep in touch. This gives you an incredible chance to keep your biggest fans updated about your brand or products.

The subscription widget on Freshdesk.

Have compelling landing pages: When you reach out with mailers/newsletters to your visitors or customer database, make sure the call-to-action button drives them to an interesting landing page. Let the page sell the benefits of the products and not the features. Your content should focus on one idea; being precise always makes you believable and trustworthy. Focus on that point and don’t beat around the bush with your headlines.

Mailchimp’s headline on their landing page.

Your very own blog: Having your own blog is a must for your website. It is an essential part of your marketing strategy because your website visitors may not know your inside story. Feed them with all the learnings and challenges you’ve faced with relevant content through blogs, articles, web creatives and infographics. If you have the bandwidth to afford a guest blogger or an influencer to write a thought leadership article, go for it. Without any doubt, your blog would be a great asset to your inbound marketing strategies.

Use social media plugins: Using social media plugins is a great way to encourage sharing on various platforms. This also simplifies brand promotion and visibility on social media channels.

Have social media buttons on all your blogs, FAQ pages and landing pages. When people fall in love with your content, give them an opportunity to share it immediately.

Bring in a sense of urgency: The content on your pages must directly relate to your customers’ pain points and convince them to buy now. Most often visitors need information and would like to throw plenty of questions at you, give them a platform to interact with you. Be present on the website, 
be proactive enough to answer and convince your visitors in a manner that helps you create an urgency to buy. You could use a live chat software which also helps you reduce drop-offs from your website.

Of course, the only way to come up with a winning strategy is to test and re-test. Run a trial for a week or two and take a look at your numbers. We believe that is the only true way to move your leads down the sales funnel.

Let us know: it’s your turn to give us some hacks to increase our conversions, we know we’ve missed some for sure!