Importance of Graphic Designing
Reading and understanding something is important, but sometimes it creates a boredom to read long texts be it a news story, business modules that are not having any single graphic image to attract someone towards it to give it a view. Surely, a picture creates attraction. It is rightly said that,
“ A picture is worth a thousand words” but Graphic Design is worth thousands of dollars for a business to boost and grow.
Graphic designing is more than just creativity with some images.It is a form of communication between your business and your audience. Businesses use graphics in every stage of the marketing funnel to inform, delight, and eventually persuade to purchase (or take the desired action).
You may craft a flyer design to inform your audience about an upcoming workshop, design an email series to up sell a service to current customers or create a sales page for a new product release.This all includes the usage of Graphic Designing.
In this Digital Era everyone spends most of the time on their smart gadgets and devices especially over the Social Media platforms. Thus in order to please the audience it is equally important for a website developer or a business to present what gets attracted by. The design of opening an app, the landing page are all the deciding factors whether the user will use the application or not. Simply, writing a text and giving the desired information doesn’t work. Even this text would be worth only if it contains an attraction for the user.
At a time we all have heard about the fact that “ First impression is the Last impression”. The same goes with businesses. A person will always prefer colorful interface rather than just a text.
The first time a visitor interacts with a brand in any capacity will set the tone for the rest of his business relationship with you. The first business graphic prospect encounters may be a business card, a sales page on your website, an online ad, a flyer, your latest social media post, or even your product packaging.
With the fast processors these days life has also become fast. Today no one has time to read even the news thus “Memes” have come upon. These not only are the source of humor but also provide useful information about anything happening in the world.
We all have a habit of just scrolling the content while reviewing anything. But our mouse trackball or finger just stops as soon as we saw an image loaded with graphics in between the content. This technique is being followed up these days by various companies that give ads in between texts which creates a diversion for the user and an earning path for the company. But that doesn’t mean we can create any image and it would force the audience to have a view of it. The designing part in graphic design is for creating a specific message in a professional and artistic way. The aim here is to produce a piece of visual information for a target audience. The creative process involves the client and graphic designer. To create memorable design pieces, the designer uses different visual arts, typography skills, images and layout techniques. The arrangement of various design elements in a graphic design depends on the media such as posters, logos, package, website, etc.
The modern designers use different graphics software programs such as Adobe Illustrator, Adobe Photoshop, CorelDraw, Adobe InDesign etc. The vast field of graphic design generally includes print, web, and broadcasting. Print designing includes logos, illustration & graphics, layout, packaging design, etc. The digital category of designing includes website and programming, and broadcasting includes animation and film graphic designing. Using just texts can also make it brand logo what we call it as the word mark. The firms such as Google, Amazon etc uses words or the company name itself as a whole in its logo.This type of creation has its own importance in the designing industry.
Graphic design is also a good means of conveying a specific brand message to target customers. A professional designer first wants to know about the message the design should deliver. A brand message makes the design useful. The designer picks specific colors and typefaces to evoke an intended emotion. This emotion then becomes the message of the brand to the potential customers. For eg : The logo of the Life Insurance Company is the hands holding a light with a message “Zindagi ke saath bhi, zindagi ke baad bhi” This touches the heart and emotions of an individual and compels him to invest his money in order to secure the future of his family in his absence as well.
One of the advantages of graphic design is that it can persuade your customers to think about your business. A well-created brochure design, for example, has the power to make the users a sense of connection to a brand. These days we love to stream online content be it web series, short films on various OTT platforms. The creation of such platforms along with the dramatic content requires huge demand of Graphic designing.
What else do you need to admit that graphic design for business is just like water for fish? In today’s society, no business can survive without hiring a graphic designer. It’s just the creative thinking and understanding the mindset of the audience that one needs to create a design that would increase the probability of expansion and growth of any company.