The term speaks for itself, it is the convergence of the global and local. The world is becoming more and more globalized, to the point where everyone knows everything and each other. In other words, the world is becoming more local, which aids to the term glocality.
Glocality promotes the growth of global trends. Tweets, Facebook posts and YouTube videos become viral in seconds around the world through the media. Today an event such as the world cup can be seen live from anywhere in the world. An example of how glocalization persists can be seen in events such as the world cup, where different nations are brought together by the event. But the opening ceremony is organized by the host country of where it takes place, displaying local talent. It usually represents events based on a mix of different cultures and people. Glocality helps people make connections through an international scale. This has led to a mixture of lifestyles among people all over the world. Clothes, foods, trends, music and movies are currently a hybrid of different cultures presented locally for the people
Fast food chains such as KFC has items on the menu according to the country they are in. Even though they are an American company, they have items that is of significance to the country they are in to connect more to the local customers.
People today do not represent one nation, but a group of nations from their meals, clothes and their current home. The world can now be described as local. Born in Sri Lanka and currently living in Melbourne, I have recognized Melbourne to be my current home. When people from Sri Lanka ask me if I’m going home (Sri Lanka). It takes me a while to realize it’s not Melbourne they are referring to, but Sri Lanka. The address is a long way from where I grew up. It is not the place where my family members are, but where I get to drop my load of before I get rest.