… Humanity.” This was a real lesson in humility. In hindsight, our model lacked “external validity.” Instead of asking one person if the ad was effective 70 times, we should have asked 70 people one time. This left us susceptible to what statisticians call “correlated errors.”
Not all sad movies made me cry, but there were a few that used to drum up some visceral emotional responses — Requiem for a Dream, which everyone needs to be properly fucked up by at least once in their life. That movie actually terrified me — I cried out of fear and anxiety more than anything else. Still, I miss being moved.