AK SterlingIf I Were a Multicultural Influencer-to-Brand MatchmakerIn today’s day and age, social media has become an essential component in multicultural marketing. You have to bring the right people to…Nov 16, 2020Nov 16, 2020
AK SterlingTaylor Latimore: Forever OptimisticAs Taylor Latimore boards her flight to Sacramento, California this summer, many thoughts will be running through her head, especially the…Apr 28, 2016Apr 28, 2016
AK SterlingTake a Picture, It’ll Last LongerI am sure that we can all agree that visuals are an important aspect to storytelling and content marketing. People today love seeing images…Apr 12, 2016Apr 12, 2016
AK SterlingWhy Millennials MatterContent marketing and narrative storytelling is at an all-time high amongst causes, brands and other organizations due to millennials.Mar 8, 2016Mar 8, 2016
AK SterlingThe Spotlight is Real BrightLast week in class, I saw a large amount of videos depicting a story, most of them being campaigns for brands and other organizations. One…Mar 1, 2016Mar 1, 2016
AK SterlingEnough Jeans to Fill a StadiumStorytelling over the past few years have been a strategic motive that many causes and brands are learning toward. Many PR firms are…Feb 22, 2016Feb 22, 2016
AK SterlingThe Cough Heard Around the World“Frank Sinatra Has a Cold” by Gay Talese is considered to be a classically written journalistic piece of writing that has shaped writing…Feb 16, 2016Feb 16, 2016
AK SterlingBold Product + Bold Commercial = Bold Narrative StructureWhat does narrative storytelling and food have in common? They make for a great Super Bowl commercial. Aside from the Super Bowl, everyone…Feb 9, 2016Feb 9, 2016
AK SterlingThe Beauty Behind StorytellingStorytelling is an art because it has so many angles and approaches it can take in order to leave a lasting impression of the audience…Feb 2, 2016Feb 2, 2016
AK SterlingStorytelling is Nothing without EmotionA cupcake without frosting is just a muffin. A story without emotion is just words and facts. Everyone may be capable of telling a story…Jan 25, 2016Jan 25, 2016