Dublin WebSummit 2015.

Social Media Mentions, Influencers, Reach and Spread

The #websummit in #Lisbon is just around the corner; but who were the top influencers in 2015?

How is influence calculated?

We analyze influence based on the profile’s Klout score. A Klout score is based upon a 1–100 scale.

What is Reach?

At the highest level, Reach represents the total number of people that have had the opportunity to see mentions within your topic. The reach calculation does vary for each social network but is standardized to provide a singular manner in which to review it.

What is Spread?

The spread of a post is defined as the number of people who may view the secondary publishing of that post. Currently, spread only applies to Twitter

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