The crap happening now in technology that concentrates on functionality shares the same mindset as the Soviet building factories: let’s make it work. But that’s not human, that’s not who we are. Beauty is a core part of humanity. The shit we are making now that is purely functional is inhuman. That is: not made for human beings.
The first impression is one of the key points influencing user’s opinion about a mobile application. When user experience is pleasant from the very beginning of interactions with an app, there are higher chances it’ll be more popular among users. That’s why splash screen needs to be paid as much attention as any other mobile app screen.