B2B Marketing Strategies for Fintech Companies
There are different types of marketing strategies and each type has different advantages. If you want to create an effective marketing strategy, the biggest determinant is your audience.
A lot of effort goes into creating a marketing strategy. When creating one, if you do not know your buyer persona, your marketing strategy, advertisement, promotions might not even convert at all.
Marketing to business is different from marketing to individuals and companies. That’s why some companies serve end users of their products or services, while some serve both individuals and companies. Since their audiences are different, their marketing strategy will be different.
By the end of this article, you will have a clear understanding of B2B marketing, fintech marketing, how B2B effective marketing works, and how your content can convert your target audience, and how you can build trust and credibility for your company.
What is B2B Marketing?
As the name implies, B2B means business-to-business. B2B marketing refers to a business that provides a solution in the form of a product or service to other businesses. That is, any advertising, promotion or marketing strategies are channeled to sell products or services to other businesses.
An action of a B2B Fintech company is: A financial payment platform that enhances and automates financial services for business to make seamless payment, invoice and record keeping, foreign exchange, and financial management.
PayPal, Flutterwave, PayStack are examples of B2B Fintech companies.
What is Fintech Marketing?
Fintech marketing refers to the strategies and tactics used to promote and market the financial technology (Fintech) product and services. Like every other organization, building integrity, authority, and trustworthiness is important when it comes to fintech marketing.
Fintech provides solutions to various aspects of financial services like payment, financial management, borrowing, investing, and more.
It also involves marketers breaking down complex terms into relatable content to make it exciting for their customers and also gain customer's interest. As a fintech marketer, when creating marketing strategies, utilize creativity, and make use of educational marketing strategies to build brand authority and have credibility.
B2B Marketing Strategies examples for Fintech Companies.
- WRITTEN CONTENT MARKETING
Written content marketing requires a long-term commitment and patience. It's not about direct selling, but rather about building relationships and providing value.
Over time, a well-executed content marketing strategy can lead to increased brand awareness, customer loyalty, and business growth.
Written content marketing is a strategic approach to digital marketing that involves creating and distributing valuable, relevant, and consistent written content to attract and engage a target audience. The goal of written content marketing is to build a strong online presence, establish authority in a particular niche, and ultimately drive profitable customer action.
When it comes to content marketing for B2B, you must create educational content that makes them understand how payment works seamlessly and target their specific keywords.
- SPEAKING AND EVENT
B2B can speak, organize, or sponsor tech events to increase brand awareness, position as an expert in the industry, and also gain more target audience which will eventually add to the business growth.
Considering what social media platform to invest in as a B2B Fintech company? LinkedIn is the right answer.
Break down technical content into similar and understandable terms and be authentic while creating content.
- COMMUNITY
As a B2B Fintech company, having and building a community does not revolve around you. It revolves around the people in that community.
When building a community as a B2B Fintech, it can be a Slack group, or a Telegram group, or perhaps an Instagram channel. It's a great place to share relatable and easily applicable content, exchange ideas, ask people about ideas, come up with specific issues people might be facing in your industry.
There are other B2B marketing strategies that I didn't cover in this post — podcast, free tools, partnership marketing, and email marketing to name a few.
