Written by Alaina Gardner, UX Designer and Developer, and originally published on Idea Kraft’s company blog. Last week in this series, we shared the must-haves for a successful website in the food and beverage industry. This week, we’ll be covering the must-haves for a successful nonprofit website. To make an…

Written by Alaina Gardner, UX Designer and Developer, and originally published on Idea Kraft’s company blog. Last week in this series, we covered the must-haves for a successful website in education. This week, we’ll be exploring must-haves for a successful website in the food and beverage industry. Whether you own…

Written by Alaina Gardner, UX Designer and Developer, and originally published on Idea Kraft’s company blog. Last week, we kicked off this series explaining the major areas where custom design is crucial for a successful e-commerce website. The growth of any business largely depends on your web presence. Whether a…

Custom web design is essential to the growth of any business. Whether a corporation, small business or anything in between, every company has unique goals. Templates can help to get a website up and running, but they don’t serve your objectives specifically. This is why custom design is so valuable. …

Having a professional website is one of the most cost-effective ways to market your business. Keeping your website up to date is important, but business owners and large corporations alike are often pressed for time and not always sure where to start. We’ve outlined the most important reasons to regularly…

Allegro of Conair® Corporation sought out Idea Kraft to help with new, out-of-the-box merchandising ideas for an exclusive line of cosmetic bags. — As a product design house for beauty solutions, Allegro manages the entire product lifecycle. This integrative approach is what enticed us to work with them. At Idea Kraft, we apply a unified approach to all of our work. A brand isn’t just a logo but every touchpoint your company has…

Here’s a glimpse beneath the surface of an effective redesign. — At Idea Kraft, we recently launched a brand new website for eni, an employee benefits provider specializing in integrated solutions. Having emerged as an industry leader in providing customized solutions to a national customer base, eni tasked us with reflecting this evolution and advancing their market presence. This involved: Deep…

Over one weekend last month, Idea Kraft held our first ever Re-Kraft event. Similar to a hackathon, we fully rebranded a small business to give back to the community, all within 48 hours. Since it was our first year doing Re-Kraft, we learned a lot along the way. When you…