Written by Alaina Gardner, UX Designer and Developer, and originally published on Idea Kraft’s company blog.

Last week in this series, we shared the must-haves for a successful website in the food and beverage industry.

This week, we’ll be covering the must-haves for a successful nonprofit website. To make an impact, you need a website that’s built to support the unique goals of your organization. While templates help to get a website up and running, they don’t serve your goals specifically. This is why professional web design is worth the investment, especially for a nonprofit.

Our combined experience working with clients in the industries covered in this series has allowed us to pinpoint where design can influence your key performance metrics (KPIs) most, so you can strategize where to invest your time and funds, for the highest return on investment (ROI). …

Written by Alaina Gardner, UX Designer and Developer, and originally published on Idea Kraft’s company blog.

Last week in this series, we covered the must-haves for a successful website in education.

This week, we’ll be exploring must-haves for a successful website in the food and beverage industry. Whether you own a restaurant, catering service, or food or beverage brand, the growth of your business largely depends on your web presence.

Every company has unique goals, and while templates help to get your website up and running, they don’t serve your goals specifically. …

Written by Alaina Gardner, UX Designer and Developer, and originally published on Idea Kraft’s company blog.

Last week, we kicked off this series explaining the major areas where custom design is crucial for a successful e-commerce website.

The growth of any business largely depends on your web presence. Whether a corporation, small business or anything in between, every company has unique goals — and while inexpensive templates help to get your website up and running, they don’t serve your goals specifically.

This is where the value of professional web design comes into play. Our combined experience working with clients, in the industries covered in this series, has allowed us to pinpoint where design can influence your key performance metrics (KPIs) most. …

Custom web design is essential to the growth of any business. Whether a corporation, small business or anything in between, every company has unique goals. Templates can help to get a website up and running, but they don’t serve your objectives specifically. This is why custom design is so valuable.

Our combined experience working with clients in the following industries has allowed us to pinpoint where design can influence your key performance metrics (KPIs) most.

In part one of this series, we’ll be explaining some of the major areas where professional web design is crucial for a successful e-commerce website.

1. ADVANCED SEARCH AND FILTERING

If you’re selling products online, you want your customers to be able to find them quickly. …

Having a professional website is one of the most cost-effective ways to market your business. Keeping your website up to date is important, but business owners and large corporations alike are often pressed for time and not always sure where to start.

We’ve outlined the most important reasons to regularly update your website and included some simple tips to make the process easy.

1. Security

Website security is a must. Idea Kraft builds websites on the most trusted and secure web platforms, all of which release updates as soon as any security vulnerability is detected. …

Allegro of Conair® Corporation sought out Idea Kraft to help with new, out-of-the-box merchandising ideas for an exclusive line of cosmetic bags.

As a product design house for beauty solutions, Allegro manages the entire product lifecycle. This integrative approach is what enticed us to work with them. At Idea Kraft, we apply a unified approach to all of our work. A brand isn’t just a logo but every touchpoint your company has with consumers, and while branding is about building a relationship between company and consumers, merchandising is the story that connects your product to customers. Allegro looked to Idea Kraft for high-end display concepts they could present to the store. …

Here’s a glimpse beneath the surface of an effective redesign.

At Idea Kraft, we recently launched a brand new website for eni, an employee benefits provider specializing in integrated solutions.

Having emerged as an industry leader in providing customized solutions to a national customer base, eni tasked us with reflecting this evolution and advancing their market presence.

This involved:

• Deep restructuring of content
• Seamless integration with third-party marketing automation software
• Improving the administrator interfaces
• Focused messaging for target audiences
• Consistency across new campaign initiatives

The Home Page

The home page redesign incorporates a brand new video that we shot on location, telling a much more authentic story reflective of the life-event driven integrated benefit solution. We used subtle animation to communicate what eni does with a stronger, more concise statement. …

Over one weekend last month, Idea Kraft held our first ever Re-Kraft event. Similar to a hackathon, we fully rebranded a small business to give back to the community, all within 48 hours.

Since it was our first year doing Re-Kraft, we learned a lot along the way. When you have to condense your entire process under an ambitious (and slightly crazy) time constraint, without cutting deliverables or sacrificing quality, you quickly see which parts of your process are efficient and where you can improve.

I highly recommend undertaking challenging projects like these. Pulling off a full rebrand under such a tight timeline helped improve our processes going forward, and this insight can be applied to everyday work. …