Alaine MackenzieinShopify UXThe craft of leading remote teamsNine ways to empower a team spread across the globe10 min read·Feb 26, 2020--1--1
Alaine MackenzieinShopify UXHow we structure (some) UX teams at ShopifyTalk to any team lead about UX at scale, and you’ll usually end up with the same kinds of questions: How is your team structured? How does…5 min read·Apr 27, 2018--10--10
Alaine MackenzieinShopify UXHow we structure our content strategy teamOr: embedded or distributed? A love story5 min read·Jan 12, 2017--9--9
Alaine MackenzieinShopify UXHow to find product content strategistsI was the only content strategist in sight when I started at Shopify. It was tempting to spend all of my time on the practice of content…4 min read·Apr 14, 2016--6--6
Alaine MackenzieinShopify UXStarting a product content strategy practice: how to build an army of content championsSo you want to start a content strategy practice at your product company. You understand the positive impact it’ll make, you just aren’t…4 min read·Jan 15, 2016--2--2
Alaine MackenzieinShopify UXThe difference(s) between product content strategy and web content strategyI’ve been doing this thing called “content strategy” for a while now, always for web-focused agencies. But six months ago, I started…4 min read·Aug 26, 2015--17--17
Alaine MackenziePublic speaking for nerdsImpostor syndrome sufferers, unite!3 min read·Dec 11, 2013----
