Alaine MackenzieinShopify UXThe craft of leading remote teamsNine ways to empower a team spread across the globeFeb 26, 20201Feb 26, 20201
Alaine MackenzieinShopify UXHow we structure (some) UX teams at ShopifyTalk to any team lead about UX at scale, and you’ll usually end up with the same kinds of questions: How is your team structured? How does…Apr 27, 201810Apr 27, 201810
Alaine MackenzieinShopify UXHow we structure our content strategy teamOr: embedded or distributed? A love storyJan 12, 20179Jan 12, 20179
Alaine MackenzieinShopify UXHow to find product content strategistsI was the only content strategist in sight when I started at Shopify. It was tempting to spend all of my time on the practice of content…Apr 14, 20166Apr 14, 20166
Alaine MackenzieinShopify UXStarting a product content strategy practice: how to build an army of content championsSo you want to start a content strategy practice at your product company. You understand the positive impact it’ll make, you just aren’t…Jan 15, 20162Jan 15, 20162
Alaine MackenzieinShopify UXThe difference(s) between product content strategy and web content strategyI’ve been doing this thing called “content strategy” for a while now, always for web-focused agencies. But six months ago, I started…Aug 26, 201517Aug 26, 201517