If you’ve been keeping up with the updates taking place worldwide in terms of marketing and politics, you might have already heard the news and seen the trends. A majority of the political campaign budgets for 2019/2020 have allocated a significant amount towards Meme Marketing. Industry specialists expect a drastic cut in TV and other mass media advertising budgets due to this new development.
According to projections made by Statista.com, the US will set aside 830 million USD for the creation and distribution of political propaganda in the form of memes. Having recognized that young voters notoriously neglect the importance of voting, this measure has been taken to make sure that political campaigns resonate with millennials, who are nearly 50% of the entire voter population.
We were approached by a few marketing agencies (who happen to represent multiple political parties) who expressed their interest in Meme Marketing, so we have been looking into what we can do with Artificial Intelligence to auto-generate memes on a large scale.
Our Research and Development team is leveraging machine learning to stay ahead of the meme game and the effect it will have on people. And after a lot of research, we have come up with a solution to help Meme Marketers.
As an early beta release, we have added a new feature to the Alakazam app, called “Gram that Meme”, which automatically creates a meme based on the pictures you upload.