Hey guys, 👋
Being VP of Growth means I spend a lot of my time on Social Media. I’m either sharing little bits of my day, or watching and learning how most of you use your creative outlets. 👀
I’ve been really intrigued by the hashtag since of late. The little pound mark seems to pop up on almost every platform. I remember back when Chris Messina brought it to Twitter in 2007 with #barcamp. Evan Williams, the co-founder of Twitter, was a bit wary thinking the average user wouldn’t find it easy to pick up on. But oh how wrong he was. 🤭
Hashtags are great for finding content around one topic of conversation since it acts like a marker that files every related piece together. For example, when I’m feeling a bit nervous about attending an upcoming event, all I have to do is search for a hashtag related to the event. Photos and status updates from people who took part the last time help me understand the vibe and atmosphere to expect.
The hashtag changed the Instagram game when it finally made its way onto the platform. With the explore page, you were able to discover new content from creators all around the world, with the simple use of a hashtag. Now, with a new update to the Instagram app, you can follow hashtags you like. 🥳So content from creators you don’t follow will show up on your feed because they used the hashtag you followed.
Earlier, if you used a hashtag that was widely used, your post could drown in the sea of other photos using the same hashtag. Now, the algorithm will bump up your post the more engagement it gets from users who follow that hashtag.
In a world where everything seems to have already been done, finding inspiration to create fun content can be tough. There are days I struggle to find something worth capturing. Imagine this — I’m running late, I try to take an Outfit Of The Day pic, but my Uber has already arrived. On my way I try to take a boomerang of a cute doggo but a giant truck stalls next to me, blocking my view. When I get to office, I’m rushing off to a meeting that has to stay confidential for a few months. I come back to office, tired and hungry and realize that I forgot to eat anything today. Then like light breaking through darkness, I overhear a funny conversation among the product team. I record it but while I try to figure out a funny caption, my phone dies.
I think that’s where most of the struggle lies — finding the perfect caption and a relevant bunch of hashtags for every photo or video I ever take. Creating content is usually fun, and the effort pays off when you have a flawless photo or a hilarious gif that is ready to upload. But when I have to twiddle my thumbs and come up with a good caption, that’s where I get annoyed. Do I write something short and sweet? Something long and inspiring? Do I stick to using a hilarious pun or meme, or do I just use an emoji? It’s all so overwhelming.
But that’s not even the worst part. It’s true that the more hashtags you use, the more exposure you can get for your content. But who has the time to sit down and find 30 related hashtags for every post? Do that many hashtags even exist?
Back it up, #Reverse it
The more I thought about it, the more this idea sounded like a game changer. So sit down, take a breath. I’m about to turn your world upside down.
The hashtag dilemma has haunted me for a while now, so that’s when I thought, why not reverse engineer it? The problem with coming up with 30 different hashtags that are relevant to the post I want to upload, is because there aren’t enough props, or enough components in the image.
Imagine that you are posing a model. If you pose her in front of a black background, you are limited to describing the lady. However, if you pose her in front of a popular destination, your relevant hashtags open up to travel, tourism and architecture even.
So let’s say you own a coffee shop. You’re tired of uploading the same latte art everyday. But, you’re also interested in art and would love to collaborate with a few local talents. You can decorate your space with art done by local artists, and showcase them in your post backgrounds. This way, you can always use art related hashtags, catering to your ideal consumer and you won’t run out of different topics to hashtag about. ☺️
Simply plan ahead. Surround yourself with different types of props so you have an endless number of topics to include when you have to find 30 relevant hashtags. Plus, you’ll be able to reach your target audience much more efficiently.
What do you think? Would you consider using this method?
Using Alakazam, the #Alternative Way
If you plan to give this new method a try, here’s how you can use the Alakazam Mobile Assistant to make things easier.
With the brand new update, we made it much easier for you to create content for your social media. When you upload an image, you are now prompted to enter a caption for your post first, then fill in your related hashtags and finally select the platforms you want to upload to. The tabs in the Content Assistant tool keep you focused on completing your post.
We also made a major update to the Hashtag generating tool.
If you want to use the method that I suggested earlier, I’m calling it the #UnoReverse, of planning ahead and including as many components as you can into your picture, the Auto Generate tool will come in handy. When you upload your photo to Alakazam and click ‘Auto Generate’ in the Hashtags tab, the tool will use our AI and Machine Learning technology to scan your photo and show you a bunch of topics that may be related.
You just have to select 30 hashtags that are related, and you’re good to go.
If the #UnoReverse life is not for you, Alakazam will still come in handy. 🌼
If you’d rather search for a particular hashtag that you have in mind, you can do that too with the ‘Search’ tool. With the auto suggestions, you simply have to start typing to see a bunch of hashtags that might be relevant. If you like, you can save a bunch of related hashtags as a preset if you’re going to be using them often. You can also simply reuse the same hashtags you used on your last post. If you want to focus on a geographical location, the location-based hashtags are perfect for making sure you target the right audience.
Why we built Alakazam
Part of the reason why we built this app and we keep making iterations based on your feedback is because we hear you. And we want to help.
We want create a smart assistant that can help you with your digital marketing needs, so you can upload your posts with minimal effort. We also want to make sure that everything is a learning opportunity and you are bettering yourself as you use the app. That’s why we want to steer you in the right path, so you can make informed decisions with a clear goal in mind.
We also want you to learn the tricks of the trade so you become much more apt at adapting to the new algorithms of social media.
So next time you post a picture, I want you to think of me, your friendly neighborhood unicorn. I’ll be there to assist you with your hashtag and caption needs, nodding with approval at how far you’ve come. 🦄
Here’s to uploading great content that work with the algorithm to get you the most exposure you can get on the platform! *clink* 🥂
Do you know someone who could use the help? Ask them to download the app here, or try it for yourself right now!’
Check out the revelation of the new update, on the website! We have a cool video and everything!
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