Alakazam 🦄
Apr 5 · 5 min read

Hey guys, 👋

I was wondering, have you seen the Tuxedo Winnie the Pooh meme?
You know the one I mean.

Also known as “A Fellow Man of Culture”, the newest viral meme started out on 4chan then gained popularity on Reddit. Basically, it’s a play on how a cultured person would phrase something.

A little like the difference between being Broke and Broqué. 😂

Condescending Wonka.

Success kid.

Bad luck Brian.

The list of internet memes goes on and on.

Whether you love or hate them, they are a part of the social culture that defines the social media-savvy generation. Some of the most famous memes have been remade and shared thousands of times.
And that’s why you need to keep up. If you miss out, you won’t be able to understand why it’s funny and how it applies to a situation. 🤦‍♀️


What is a Meme and how do they work?

Due to their visual nature, you don’t need more than a few seconds to get the entire message.
The most successful memes resonate with a large group of people. It may be about how college students don’t get any sleep, or about first world problems we all experience (yet don’t like to admit). 😁
In essence, memes play off popular culture feeding into everyone’s need to feel “in the loop”.
But above all, a meme is funny, because sometimes we all just need a good laugh. Memes can be a momentary escape from whatever else is going on in life and are a good reminder to not take life too seriously.

Brands and Memes

Here’s a common misconception — memes are just good for a laugh. Memes are generally seen more as entertainment than serious business, but they can be used to attract consumers. Sure, businesses have to be a little brave to try it out, but there’s a few of them doing it nonetheless. 🤔

By piggybacking on the popularity of viral memes, businesses can capitalize on familiar images and bring in web traffic. In this hyper-connected generation, it is critical for brands to be perceived as cutting edge. Using current memes shows social relevance. 🤗

With memes, brands can connect on a personal level. Consumers are more willing to engage on social media if it feels like they are reaching out to a friend. Be the “cool kid” that everyone wants to be friends with.

Examples of Brands using Memes

- Fenty Beauty

Incorporating the name of the lipstick — Clapback — into this meme, Fenty Beauty spoke to the hearts of those who have nagging Aunties.

- Virgin Media

Featuring the “Success Kid”, the media company ran a billboard campaign saying “Tim just realised his parents get HD channels at no extra cost.”

- Denny’s Diner

Soon after the Egg took over Instagram surpassing Kylie Jenner as the most liked pic, Denny’s Diner shared some eggcellent puns.

- Cafe De Vos

Handling a less than preferable review in the best way, Cafe De Vos created a coffee in commemoration of the event.

- SEOmoz

Announcing that they had got $18 million in venture capital funding, SEOmoz used a series of memes, including the “Most Interesting Man in the World” to let the world know.

- Bakes by Bella

Reposting the Good Advice Cupcake, Bakes by Bella showered (or drowned) her followers in unconditional love and encouragement.

- HipChat

The ‘Y U NO’ Guy was probably one of the earliest memes that rose to fame as part of the Rage Comics. So when HipChat put up a billboard saying “Y U NO USE HIPCHAT?” it was no wonder their organic search traffic spiked.

How to get started

Use the right platform

The first step is to ensure you are using the right platforms.
Facebook, Instagram and Pinterest are all great places to start. Though they are not as well-suited for a business presence, Tumblr and Reddit are both popular sites for memes going viral. 🥳

Know your audience

Make sure the meme you are creating or remaking is relevant to your target audience.
Your meme will not be shared via social media if your audience doesn’t understand or like it. Most importantly, be cautious not to use sensitive material that could be taken offensively. 😬

Do your research

Find out what is trending in your target market. Use culturally relevant topics that they can relate to. 🤷

Create

If you have Photoshop experience you can simply add the desired text to a pre-existing image, or create your own from scratch.

OR

If you don’t have much design experience, or you don’t know where to start, you can use the Alakazam Meme Generator to upload a picture and automatically create a funny meme based on your photo. 🥰

Share

The most important part of getting your image seen!
Make sure your image is optimized for the platform or platforms that you have chosen. Use smart social media techniques like posting at optimal times and tagging your content.


‘Gram that Meme’ by Alakazam

Use this feature on the Alakazam App to create hilarious content that everyone will want to tag their friends in. Upload a photo and see what funny caption the meme generator comes up with!


We’re automating online marketing, but that’s not all. Check out the website to learn more about what we do.

I tend to get into a bit of mischief on the daily. So sign up for the weekly updates and make sure you don’t miss out!

Alakazam 🦄

Written by

VP of Growth at Alakazam. Just a unicorn writing about Digital Marketing hacks and other exciting things.