PRESS RELEASE
FAVEEO LAUNCHES FACEBOOK TOPIC DATA SERVICE VIA DATASIFT PARTNERSHIP TO GIVE CLIENTS ACCESS TO UNPRECEDENTED BRAND INSIGHTS
Faveeo Audience Insights enables brands to access Facebook topic data for market intelligence gained from more than 1.5 billion active Facebook members
London, February 12, 2016 — Faveeo, a specialist in cloud-based software that leverages big data, and artificial and social media intelligence for brands, agencies and marketing professionals, today unveiled its new Facebook Topic Data service called Faveeo Audience Insights — thanks to a strategic partnership with DataSift.
Earlier last year, Facebook and DataSift announced the Holy Grail for marketers: Facebook topic data. Facebook topic data is anonymous and aggregated content data about specific activities, events, brand names and other subjects that people are sharing and engaging around on the world’s largest social platform. This privacy-first approach allows marketers, strategists and brands to access an incredible amount of data and insights, providing them with greater market intelligence and a more in-depth understanding of consumers, without compromising people’s privacy.
Faveeo Audience Insights enables brands, agencies and marketing professionals to leverage Facebook topic data and extract insights from all of the content being shared on the world’s largest social platform — not just the interactions on a brand’s page, which is what many traditional social analytics platforms offer. The difference is access to around 70 times more brand-related posts and engagements than brands can currently access on just their own Facebook pages. With its customised services, Faveeo’s analysts will work with clients to build the ideal filters and process the data so that clients can successfully navigate the sea of information available to them. The company’s value-added services will ensure that the complexity of extracting insights from such a wealth of data is reduced to a minimum for its clients.
For example, with access to anonymous and aggregated Facebook topic data:
• A business selling a high-tech product can see demographics on people interacting and engaging around their technology, to better understand their target audience’s other favorite interests
• A fashion retailer can see the clothing items its target audience is engaging around and decide which products to stock
• A brand can see how people are interacting around its brand or industry to measure brand sentiment on an unprecedented scale
“The fact that we now have access to all interactions — likes, shares, comments, links and hashtags — on Facebook in an anonymised and aggregated way, rather than just the interactions on a company’s official page, is game-changing,” explains Alexis Dufresne, CEO at Faveeo.
“This new data source enables us to offer brands and marketers an unprecedented level of analysis, which will prove extremely useful when examining a company’s reputation and tailoring marketing collateral and campaigns to target audiences. Using Faveeo Audience Insights, content can now be updated in real-time so that it’s more relevant, campaigns have more impact and new audiences can be identified. With more than one billion daily active Facebook members, spending on average 46 minutes a day on the platform, Facebook topic data offers brands access to the world’s largest focus group and it’s a revolution in the world of marketing.”
Faveeo Audience Insights adds another layer to the quality of segmentation and client understanding that Faveeo delivers. The company already delivers Facebook-oriented social data insights to key telecom, industrial and B2C players in Europe, helping them to streamline their product and marketing strategies and tap into this new marketing Holy Grail.
- Comparison of volumes of engagement carried out by DataSift, relating to an automotive brand across a seven day period.
- Figures released by Facebook in July 2015 http://www.cnbc.com/2015/07/29/facebook-earnings-50-cents-per-share-vs-expected-eps-of-47-cents.html
ENDS
About Faveeo
The Geneva-based start-up is supported by FAE (Fondation d’aide aux Entreprises), FONGIT (Fondation Genevoise pour l’Innovation Technologique) and by FIT (Fondation Innovation Technologique of the VD canton). It offers a series of tools for data-driven marketers to better segment and understand their audiences but also delivers smart content marketing automation that can scale up user engagement on the social web.
Today, Faveeo’s solutions are used mainly by international organisations and large companies with great success since the company’s revenues are increasing by more than 200% per year. Faveeo also offers tools for SMB’s with its new social media intelligence tool Horizons (http://horizons.social) that enables companies to create smart expertise networks from twitter in minutes, not days.
For more information contact:
France & Switzerland — Alexis Dufresne, CEO
UK & Ireland — Alan Chilton-Bates, Sales and Business Development
