Photo by Gary Chan on Unsplash

After a particularly frustrating day as a marketer in Zuck-land earlier this year, I made an off-the-cuff comment to a colleague that I dream of the day I can just delete Facebook.

She laughed, “Yeah, wouldn’t be nice”.

And that was it.There was no follow-through conversation about whether that was actually a possibility. But I couldn’t stop thinking about it. And it appears I’m certainly not the only marketer who has had their fill of Facebook this year.

So when I sat down this week to outline my strategy for 2021, there was just one big goal at the top…


Overcome your dread

Credit: DIY marketing platform IDIELLO

Would you be ready to tell me a list of your great qualities and why you’re outstanding at what you do? Or would you freeze up and draw a blank?

If you fall into the second category, you’re far from alone.

I had a student recently who was struggling with the concept of marketing herself. She’s a small business owner who has developed some genuinely valuable nutrition and meditation programs, specifically to support the wellbeing and resilience of military families. …


Growth strategies from the Renaissance

The ceiling of the sistine chapel painted by Michaelangelo, featuring God reaching out and touching fingers with Adam.
The ceiling of the sistine chapel painted by Michaelangelo, featuring God reaching out and touching fingers with Adam.
Photo by Calvin Craig on Unsplash

With the crazy pace of modern life, it’s easy to believe that no one in history has ever jumped the same hurdles we face today. This is particularly true for small brands, entrepreneurs, and innovators that are working hard to stand out in an increasingly noisy marketplace and do more with less. After all, we keep being told we are living in “unprecedented times.”

But you probably have more in common with our historical counterparts than you may think. In fact, there are whole university studies dedicated to understanding how modern society reflects our history, including recognising where change-makers like…

Alanah Purtell

Creative. Campaign Strategist. INTJ. Mother. https://www.idiello.com

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