I’ve said this before, and I’m sure it must be part of your VRM initiative.
I want to flip a switch saying “I’m interested in product category X, now everybody show me what you’ve got” for the next hour or day or week or month. I want to see ads and product reviews and coupon codes and links to local and online vendors who sell those products. Then when I’ve made my purchase (or decided not to purchase) I want to flip the switch the other way and stop seeing those ads. Forever. Until I flip the switch again.