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Brand. We got this.

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  • How many customers confuse your domain name?
  • How many employees get your domain name wrong?
  • How many writers link to the wrong site?
  • How many times do you spell out your domain name?
  • How many people email someone@anotherdomain.com?
  • How much do you really not like your current domain? — let’s be honest.

Even if you personally don’t get the whole internet thing many of your competitors, customers and employees do. Well, at least the ability to extract only the most meaningful words from your brand name.

Employee confusion is real. Consumer confusion ever more so…


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A few should buy the recommended book…

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Domain name sales happen every day. Many with the help of a broker. And some great brokers exist like NameCorp (self-serving plug), Media Options, Domain Holdings, LUMIS, Buckley Media Group and more. Success however takes a team effort between buyers, sellers and brokers. 10 things to remember when buying or selling a domain name are:

  1. Hire people you trust: Don’t engage a broker and then try to play them. Believe it or not, many really good ones don’t need your business and have heard all the stories before. …


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What does a Pastor, Non-Profit and Movie Producer have in common?

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The domain name aftermarket is alive and thriving. And so are stories from people wanting the best deal.

The whole game of buying or selling a domain name hasn’t really ever evolved. I guess it’s like buying or selling anything. Buyers want to buy cheap. Sellers want to sell high. The bonus with domain names is you often get written confirmation of just how silly, tenacious, desperate and delusional many are. In short, it’s some of the best entertainment around.

I remember when a (1) Pastor asked about a wedding domain and then went bat-shit…


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Only so many good words to go around.

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The domain name industry has always intrigued me. From the idea of registering a domain for $10 and selling it for thousands, to “owning” a word people type in you can have fun with, to the massive naming challenge in a global economy.

A small sample of one word .com domains sold this year already include:

Arrive, Beyond, Brew, Bungalow, Cabbage, Carrot, Christian, Close, Copper, Crypto, Do, Doc, Duck, Fallout, Gram, Groups, Hex, Ice, Indigo, Insider, Investigator, Invision, Island, Jump, Latitude, Ledger, Liquid, Lively, Mastermind, Note, Omen, Onyx, Packet, Pitch, Presto, Prime, Purple, Rain, React, Rock, Safer, Sandbox, Secure, Sierra, Signet, Slade, Spaceship, Super, Supernatural, Trailblazer, Triangle, Tube, Turbo, User, Valley, View, Visible, Visor, Wing, Workplace, Zoom…

It’s an industry where tech giants, real royalty and family offices have standing offers to buy great domains. An industry where just owning your name .com can result in $100,000 or more. …


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Seriously, don’t be. It’s not going to bite.

There is a revolution happening right now. The Blockchain Revolution.

No, it’s not the resurgence of an ’80s hair band or people marching in the streets to get Alice in Wonderland banned from the library. This revolution is technology that has the potential to globally change (almost) everything, and it’s happening right now.

It’s not all Bitcoin. But Bitcoin is (and will be) responsible for changing almost everything as we know it.

One Year Ago

The word “Bitcoin” didn’t exist in most people’s vocabulary. Today, however, Bitcoin is likely the most popular word at office coolers everywhere.


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A Big Thank You to EA and DICE.

I grew up loving video games. The Atari 2600 was launched when I was 5 years old, and for the next 15 years I pretty much fell in love with everything from Pac-Man to River Raid to Asteroids (and who can forget Pole Position?).

Electronic Arts (EA) was even kind enough to launch NHL Hockey my second year of college, making sure everyone who lived on the 17th floor had an immediate bond.

Video games not only helped define my generation but also expanded our minds and laid the foundation for what the Internet is today.

Very few people understood…


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Coming Soon to Netflix. If we owned Netflix.

When I entered university in 1990, the Internet wasn’t really much of a thing. Laser-printed pages were 10 cents a page and floppy disks came packaged in tens. Computer science courses were based on learning dBASE and if you could understand how to play The Sims then all your free time was gone.

Those items have long been surpassed by leaps in technology; however, there is one thing I never forgot. It isn’t the smile of one particular girl or the pain felt from that early Sunday morning soccer game (in the snow) after Karaoke Night at the local bar.


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From a Dad.

Originally published on AutismAwareness.com — Follow Alan Dunn on Twitter or Facebook

“If you have met one child with Autism, well, you have met one child with Autism”.

While these words perfectly sum up the complexity of Autism, they are limited to the diagnosis itself. These words do not speak to the needs of parents. Needs which are critically vital to the health and mind of those gifted with the responsibility of caring for someone on the spectrum.

Every parent needs the support of loved ones. Special needs parents, however, need both support and a level of…


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Or is it?

- Follow Alan Dunn on Twitter or Facebook

I registered my first domain name in 1996 and have been involved in more than $50 million in sales since then. If there is one word I would never use about domain name prices, it would be “crazy.”

Crazy, by Google’s definition, refers to something that’s “mentally deranged, especially as manifested in a wild or aggressive way.” Synonyms include insane, deranged, lunatic and — my favorite — out of one’s mind.

Every domain name transaction has a buyer and a seller. …

Alan Dunn

I like words. Published on TechCrunch, Quartz and more.

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