You will never know real success without tasting real failure.

Photo by Jeremy Bishop on Unsplash

Anyone who is afraid of failure in this life will not find success. Success itself is a cumulation of several falls and wake ups, its getting to new summit each time we hit a roadblock. So many times we are misled by the media and society that success is the attainment of a certain level or position in life; there’s no level to attain, no final destination to reach.

Three years ago, a friend of mine,Cindy, wanted to start a business. She is a passionate foodie and wanted to get into the restaurant business. Then she did what everyone would do, she did some research, saved up money and started perfecting some of her childhood recipes. After getting everything ready and ready she quit her full-time Insurance job and launched her business. She went all-in into her new venture with the biggest passion I've ever seen. First few months, business was good, she was building a steady stream of patrons who would recommend her place to their friends. Business continued growing and growing steadily but soon she hit a bump along the way. The industry was changing very fast, consumers tastes were moving onto ‘new’ food trends. Hers was more of a traditional staple dish. Things started moving the opposite direction for her just 8 months after she launched. Soon she couldn't pay the rent or keep up with the bills and employees salaries. She had two choices; scale down the business by cutting costs or simply go out of business. She chose the later, she quit and got back into the corporate world. Interesting enough , her new corporate career was in the food processing business. Here she got to really learn the industry in and out. Two years later, she caught the entrepreneurial fever again and decided to start a new business, this time in food processing where she identified a potential market. She build her new company slowly from scratch and today Cindy is running a 7 figure business.

You see, she would have easily be been beaten the first time. Yes, she quit, she gave up. Sometimes when things aren't moving the way we wished for or hoped for the best thing to do is to QUIT. I know, quitting has a negative feeling to it, its got the attribute of weakness. But not giving up is not always the way, its stupid chasing a dream that may never come true. Its cliché now when we hear someone say they never going to quit, its all over the media, everywhere. Seth Godin’s book ‘The Dip’ illustrates this point better where he says

‘ quit the wrong stuff,stick with the right stuff. Have the guts to do one or another’.

Cindy quit the restaurant business not business she was a quitter, she just wasn't very ready the first time. She needed to get back herself together, slowdown for a bit, learn from all the mistakes she made from her first foray into the brutal world of business and like a badly beaten fighter, come back even stronger in the next round. And that is exactly what she did. So if something isn't working right for you, no matter how hard you try, it might be better to quit for a while, hit the reset button and get back to yourself. As the old adage goes, ‘ask yourself a better question and you will get a better answer’. When you comeback, you will be stronger than ever. I will leave you with another Seth Godin quote;

‘Winners quit all the time, they just quit the right stuff at the right time’.

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