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There has been an explosion in the number of B2B Software-as-a-Service (SaaS) startups offering innovative solutions to niche verticals. A large number of these markets are pretty immature in terms of adoption — we are very much in the ‘early adopter’ phase for B2B SaaS to paraphrase Geoffrey Moore from Crossing the Chasm.

However, As barriers to entry continue to fall, competition in most B2B SaaS verticals is intensifying as categories emerge and various market entrants compete. …


Alan Gleeson

B2B and Tech Marketing Consultant. Based in London. Passion for #SaaS . Learn More at

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