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There has been an explosion in the number of B2B Software-as-a-Service (SaaS) startups offering innovative solutions to niche verticals. A large number of these markets are pretty immature in terms of adoption — we are very much in the ‘early adopter’ phase for B2B SaaS to paraphrase Geoffrey Moore from Crossing the Chasm.

However, As barriers to entry continue to fall, competition in most B2B SaaS verticals is intensifying as categories emerge and various market entrants compete. …


There has been an explosion in the number of B2B Software-as-a-Service (SaaS) startups offering innovative solutions to niche verticals. A large number of these markets are pretty immature in terms of adoption — we are very much in the ‘early adopter’ phase for B2B SaaS to paraphrase Geoffrey Moore from Crossing the Chasm.

However, As barriers to entry continue to fall, competition in most B2B SaaS verticals is intensifying as categories emerge and various market entrants compete. …


London, November 13, 2019

I attended the Saas Meetup London hosted by Point Nine Capital, a leading early-stage VC based in Berlin. Here are some of my key takeaways from the event.

1. In a presentation entitled The 5 Stars of SaaS Growth, Christian Owens, the CEO of Paddle discussed 5 Common SaaS Growth Strategies to Move into New Markets:

1/ Monetisation — Price experimentation — Constantly iterate on your monetisation strategy.
2/ Move Upmarket — Selling to teams and enterprise. Grow your ACV and move upmarket by bundling users into deals across whole companies.
3/ Move Downmarket — Maximize user signups then upsell via self-serve plans to grow revenues without intervention from a sales rep for a segment or all of your users.

About

Alan Gleeson

B2B and Tech Marketing Consultant. Based in London. Passion for #SaaS . Learn More at http://www.workwithagility.com

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