When people are promoted based on potential, they rise to the occasion. It’s motivating and challenging to be trusted to do something bigger than you are doing. But women are hired and promoted based on proof of performance and achievement, while men are hired and promoted based on their potential.
I don’t care that you have a ping-pong table, or a keg, or free snacks. I care that the CEO leaves on time to pick up her kids during the week, that the holidays are for spending time with your family, and that when the guy in marketing got engaged to his boyfriend everyone went out for lunch to celebrate. Those are the things I want to see, and the team I want to be a part of.