Businesses that are data-driven will lose to those that are model-driven
On the Revealed blog, I wrote an essay on why growth should be model-driven, not data driven. It boils down to:
The first version of this article referenced desires as “unmet desires”
After more work and feedback from model consumers and the community, we’ve opted to remove the “unmet” qualifier.
Initially, we worded “Desires” as “Desires”; however, we noticed that model users were getting confused. They were inputting many desirable aspects…
After countless consumer interviews, years of research, and trying different models, my answer to How should I communicate, quantify, validate, and design for a Job to be Done? is this:
The best way to communicate, quantify, validate, and design for a Job to be Done is use data that describe…
After using the free version of LinkedIn for quite a while, I was curious about what the paid version was like. Upon clicking “try premium”, I saw this:
Right away I knew this was gonna be good. Why? Because all these options weren’t describing the product, they were describing progress…
Even though I use the word “hire” about 15 times in my book When Coffee and Kale Compete, I never explained what it meant, and how it relates to Jobs to be Done theory.
Clay’s book, Competing Against Luck, uses hire a whopping 231 times! …
The phrase “jobs to be done” carries a lot of meaning with it. The three most important parts are:
I was invited to speak at Elevate 2018 in Toronto. I was asked to talk about how I use JTBD to create a growth strategy. I also used my two favorite examples of Jobs theory applied: Weber and DeWalt.
You can catch the deck here on Slideshare. Or see the keynote presentation below (if it embedded correctly)
On September 12, the Christensen Institute released a white paper summarizing research around four Jobs teachers are trying to get done. This article is a summary of those Jobs. After readings this summary, I recommend reading the orignal white paper.
We all have Jobs to be Done in our lives…
Does it make sense to say “we’re using gravity” or “we’re getting started with gravity”? Of course not!
Why? Because gravity is a theory. You don’t do theories, you learn them.
The point of theory is help you: