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Alan Klement
Alan Klement

11.1K Followers

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Mar 29, 2020

Growth Needs to Be Model-Driven, Not Data-Driven

Businesses that are data-driven will lose to those that are model-driven On the Revealed blog, I wrote an essay on why growth should be model-driven, not data driven. It boils down to: Data-driven decision making means you’re always behind the market, and slow to respond Model-driven decision making, being quick to respond to the market, and rapid iteration of growth concepts will enable you to get ahead of the market

Data

1 min read

Growth Needs to Be Model-Driven, Not Data-Driven
Growth Needs to Be Model-Driven, Not Data-Driven
Data

1 min read


Apr 2, 2019

Why We Removed “Unmet” From Desires

The first version of this article referenced desires as “unmet desires” After more work and feedback from model consumers and the community, we’ve opted to remove the “unmet” qualifier. Why? Initially, we worded “Desires” as “Desires”; however, we noticed that model users were getting confused. They were inputting many desirable aspects…

Jobs To Be Done

1 min read

Jobs To Be Done

1 min read


Published in

Jobs to be Done

·Feb 12, 2019

The Jobs to be Done Data Model

A way to communicate, quantify, validate, and design for a Job to be Done — After countless consumer interviews, years of research, and trying different models, my answer to How should I communicate, quantify, validate, and design for a Job to be Done? is this: The best way to communicate, quantify, validate, and design for a Job to be Done is use data that describe…

Jobs To Be Done

15 min read

The Jobs to be Done Data Model
The Jobs to be Done Data Model
Jobs To Be Done

15 min read


Published in

Jobs to be Done

·Feb 11, 2019

LinkedIn Gets Jobs to be Done

How Linkedin Uses Progress to Segment Markets and Product Offerings — After using the free version of LinkedIn for quite a while, I was curious about what the paid version was like. Upon clicking “try premium”, I saw this: Right away I knew this was gonna be good. Why? Because all these options weren’t describing the product, they were describing progress…

Jobs To Be Done

3 min read

LinkedIn Gets Jobs to be Done
LinkedIn Gets Jobs to be Done
Jobs To Be Done

3 min read


Published in

Jobs to be Done

·Dec 24, 2018

What Does “Hiring” a Product for a Job to be Done Mean? (And Why Say That?)

Not using. Not buying…and consuming is only part of the story — Even though I use the word “hire” about 15 times in my book When Coffee and Kale Compete, I never explained what it meant, and how it relates to Jobs to be Done theory. Clay’s book, Competing Against Luck, uses hire a whopping 231 times! …

Jobs To Be Done

7 min read

What Does “Hiring” a Product for a Job to be Done Mean? (And Why Say That?)
What Does “Hiring” a Product for a Job to be Done Mean? (And Why Say That?)
Jobs To Be Done

7 min read


Published in

Jobs to be Done

·Oct 18, 2018

Why Is It Called “Jobs to be Done”? (And Why Is This Important?)

The product does the work, while the consumer enjoys the benefits — The phrase “jobs to be done” carries a lot of meaning with it. The three most important parts are: Job. Just as an employer hires and fires employees to improve itself, consumers hire and fire products to help them achieve progress. …

Jobs To Be Done

5 min read

Why Is It Called “Jobs to be Done”? (And Why Is This Important?)
Why Is It Called “Jobs to be Done”? (And Why Is This Important?)
Jobs To Be Done

5 min read


Published in

Jobs to be Done

·Oct 17, 2018

How Can JTBD Theory Be Used to Create a Growth Strategy?

I was invited to speak at Elevate 2018 in Toronto. I was asked to talk about how I use JTBD to create a growth strategy. I also used my two favorite examples of Jobs theory applied: Weber and DeWalt. Video Deck You can catch the deck here on Slideshare. Or see the keynote presentation below (if it embedded correctly) Want to make progress with learning and applying JTBD theory? Download When Coffee and Kale Compete for free

Jobs To Be Done

1 min read

How Can JTBD Theory Be Used to Create a Growth Strategy?
How Can JTBD Theory Be Used to Create a Growth Strategy?
Jobs To Be Done

1 min read


Published in

Jobs to be Done

·Oct 1, 2018

Four Jobs Teachers Are Trying to Get Done

An overview of a new JTBD white paper — On September 12, the Christensen Institute released a white paper summarizing research around four Jobs teachers are trying to get done. This article is a summary of those Jobs. After readings this summary, I recommend reading the orignal white paper. We all have Jobs to be Done in our lives…

Education

5 min read

Four Jobs Teachers Are Trying to Get Done
Four Jobs Teachers Are Trying to Get Done
Education

5 min read


Published in

Jobs to be Done

·Sep 21, 2018

Progress: The Core of Jobs to be Done

What do we mean by “progress”? How is it different than goals? How does Progress thinking help us? — Key Concepts and Takeaways Progress is the core of Jobs to be Done theory Progress is the process of making changes in a positive direction Understanding dynamics and relationships is what makes progress different from goals Knowing what business are you in, anticipating (predicting) what people will want next, and creating growth-related metrics are…

Jtbd

6 min read

Progress: The Core of Jobs to be Done
Progress: The Core of Jobs to be Done
Jtbd

6 min read


Published in

Jobs to be Done

·Sep 7, 2018

5 Mistakes to Avoid When First Learning Jobs to be Done

Common mistakes to avoid and some takeaways to remember — 1. Thinking of it as a framework, method, lens, or methodology Does it make sense to say “we’re using gravity” or “we’re getting started with gravity”? Of course not! Why? Because gravity is a theory. You don’t do theories, you learn them. The point of theory is help you: Understand how things happened the past Make predictions about the future

Jobs To Be Done

6 min read

5 Mistakes to Avoid When First Learning Jobs to be Done
5 Mistakes to Avoid When First Learning Jobs to be Done
Jobs To Be Done

6 min read

Alan Klement

Alan Klement

11.1K Followers

I help businesses become great at making and selling products that people will buy. Contact me: www.alanklement.com www.idealizedinnovation.com

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