I like the model you are proposing but I believe there is more work needed around what you call…
Martin Chesbrough

Great points.

We’re really trying to get this sorted out. As you mentioned, I wonder if we’re trying to squish together too many things.

Perhaps it’s work separating things out a bit. E.g.,:

  • How/why markets grow vs renew (inventing the car vs faster horse)
  • When innovators introduce an opportunity for customers to evolve. How/why does this work? How / why doesn’t this work?
  • Designing for circumstances as they are vs changing the circumstances. [going back to renew (better blackberry ) vs evolve markets (introducing iPhone)]