Yes, studying physics is unlike other scientific inquiry — but keep in mind that physics isn’t as cut and dry as it may seem. For example, General relativity and quantum field theory are incompatible. They both can’t be right…
I imagine two considerations (so far) for ‘new market behavior’.
#1: Is it new an innovation relative to the consumer?
(Apologies for the long reply. It started short but then grew. I think this is a blog post…)
I like Richard Feynman’s use of “science”
Given the Feynman view of science, I agree with you — business is not science. Nor is anything associated with running a business (e.g. design interventions as you…
We explored this. Two comments:
The theory of evolution was built on research and there are methods for studying evolution.
Agreed. And JTBD is a theory built upon research and there are methods for studying consumer’s Jobs to be Done.
I’m a “Practice Trumps Theory” type of person.
I’ve uncovered a few reasons why. They are all connected.
Thanks for the response. It helps me figure out what does/doesn’t connect with people, and how I need to better explain myself.
I’ll start with the comment about only focusing on first purchases — and not repurchases.
I think there’s a conflation with the theory and with research methods.
Big thanks for posting this. We need more discussion like this as we strive to improve Jobs to be Done (JTBD) theory.
(As an aside, I would suggest adding my definition of a Job to be Done: A Job to be Done is the process a consumer goes through…