Alan Klement
Aug 31, 2018 · 1 min read

You’re right about several things

There needs to be more social science (discipline and its history of knowledge) brought into the world of innovation/design/marketing…

The only thing that I’m concerned about, is JTBD getting taken over by academics whose interest is to advance their own careers by making overly-complex theories that serve to impress other academics, instead of helping those on the ground who are actually doing the work of making new products.

    Alan Klement

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    I help businesses become great at making and selling products that people will buy. Contact me: www.alanklement.com www.idealizedinnovation.com