Alan KlementGrowth Needs to Be Model-Driven, Not Data-DrivenBusinesses that are data-driven will lose to those that are model-driven.1 min read·Mar 29, 2020--3--3
Alan KlementWhy We Removed “Unmet” From DesiresThe first version of this article referenced desires as “unmet desires”1 min read·Apr 2, 2019--1--1
Alan KlementinJobs to be DoneThe Jobs to be Done Data ModelA way to communicate, quantify, validate, and design for a Job to be Done15 min read·Feb 12, 2019--18--18
Alan KlementinJobs to be DoneLinkedIn Gets Jobs to be DoneHow Linkedin Uses Progress to Segment Markets and Product Design3 min read·Feb 11, 2019--1--1
Alan KlementinJobs to be DoneWhat Does “Hiring” a Product for a Job to be Done Mean? (And Why Say That?)Not using. Not buying…and consuming is only part of the story7 min read·Dec 24, 2018--6--6
Alan KlementinJobs to be DoneWhy Is It Called “Jobs to be Done”? (And Why Is This Important?)The product does the work, while the consumer enjoys the benefits5 min read·Oct 18, 2018--3--3
Alan KlementinJobs to be DoneHow Can JTBD Theory Be Used to Create a Growth Strategy?I was invited to speak at Elevate 2018 in Toronto. I was asked to talk about how I use JTBD to create a growth strategy. I used also used…1 min read·Oct 17, 2018----
Alan KlementinJobs to be DoneFour Jobs Teachers Are Trying to Get DoneAn overview of a new JTBD white paper5 min read·Oct 1, 2018--1--1
Alan KlementinJobs to be DoneProgress: The Core of Jobs to be DoneWhat do we mean by “progress”? How is it different than goals? How does Progress thinking help us?6 min read·Sep 21, 2018--2--2
Alan KlementinJobs to be Done5 Mistakes to Avoid When First Learning Jobs to be DoneCommon mistakes to avoid and some takeaways to remember6 min read·Sep 7, 2018--3--3