Alan Klement – Medium

Alan Klement

11.4K followers

Growth Needs to Be Model-Driven, Not Data-Driven

Businesses that are data-driven will lose to those that are model-driven.

Mar 29, 2020

Growth Needs to Be Model-Driven, Not Data-Driven

Mar 29, 2020

Why We Removed “Unmet” From Desires

The first version of this article referenced desires as “unmet desires”

Apr 2, 2019

Apr 2, 2019

Published in
Jobs to be Done

The Jobs to be Done Data Model

A way to communicate, quantify, validate, and design for a Job to be Done

Feb 12, 2019

The Jobs to be Done Data Model

Feb 12, 2019

Published in
Jobs to be Done

LinkedIn Gets Jobs to be Done

How Linkedin Uses Progress to Segment Markets and Product Design

Feb 11, 2019

LinkedIn Gets Jobs to be Done

Feb 11, 2019

Published in
Jobs to be Done

What Does “Hiring” a Product for a Job to be Done Mean? (And Why Say That?)

Not using. Not buying…and consuming is only part of the story

Dec 24, 2018

What Does “Hiring” a Product for a Job to be Done Mean? (And Why Say That?)

Dec 24, 2018

Published in
Jobs to be Done

Why Is It Called “Jobs to be Done”? (And Why Is This Important?)

The product does the work, while the consumer enjoys the benefits

Oct 18, 2018

Why Is It Called “Jobs to be Done”? (And Why Is This Important?)

Oct 18, 2018

Published in
Jobs to be Done

How Can JTBD Theory Be Used to Create a Growth Strategy?

I was invited to speak at Elevate 2018 in Toronto. I was asked to talk about how I use JTBD to create a growth strategy. I used also used…

Oct 17, 2018

How Can JTBD Theory Be Used to Create a Growth Strategy?

Oct 17, 2018

Published in
Jobs to be Done

Four Jobs Teachers Are Trying to Get Done

An overview of a new JTBD white paper

Oct 1, 2018

Four Jobs Teachers Are Trying to Get Done

Oct 1, 2018

Published in
Jobs to be Done

Progress: The Core of Jobs to be Done

What do we mean by “progress”? How is it different than goals? How does Progress thinking help us?

Sep 21, 2018

Progress: The Core of Jobs to be Done

Sep 21, 2018

Published in
Jobs to be Done

5 Mistakes to Avoid When First Learning Jobs to be Done

Common mistakes to avoid and some takeaways to remember

Sep 7, 2018

5 Mistakes to Avoid When First Learning Jobs to be Done

Sep 7, 2018

Alan Klement

Alan Klement

11.4K followers

I help businesses become great at making and selling products that people will buy. Contact me: www.alanklement.com www.idealizedinnovation.com

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