Growth Needs to Be Model-Driven, Not Data-DrivenBusinesses that are data-driven will lose to those that are model-driven.Mar 29, 20203Mar 29, 20203
Why We Removed “Unmet” From DesiresThe first version of this article referenced desires as “unmet desires”Apr 2, 20191Apr 2, 20191
Published inJobs to be DoneThe Jobs to be Done Data ModelA way to communicate, quantify, validate, and design for a Job to be DoneFeb 12, 201917Feb 12, 201917
Published inJobs to be DoneLinkedIn Gets Jobs to be DoneHow Linkedin Uses Progress to Segment Markets and Product DesignFeb 11, 20191Feb 11, 20191
Published inJobs to be DoneWhat Does “Hiring” a Product for a Job to be Done Mean? (And Why Say That?)Not using. Not buying…and consuming is only part of the storyDec 24, 20186Dec 24, 20186
Published inJobs to be DoneWhy Is It Called “Jobs to be Done”? (And Why Is This Important?)The product does the work, while the consumer enjoys the benefitsOct 18, 20183Oct 18, 20183
Published inJobs to be DoneHow Can JTBD Theory Be Used to Create a Growth Strategy?I was invited to speak at Elevate 2018 in Toronto. I was asked to talk about how I use JTBD to create a growth strategy. I used also used…Oct 17, 2018Oct 17, 2018
Published inJobs to be DoneFour Jobs Teachers Are Trying to Get DoneAn overview of a new JTBD white paperOct 1, 20181Oct 1, 20181
Published inJobs to be DoneProgress: The Core of Jobs to be DoneWhat do we mean by “progress”? How is it different than goals? How does Progress thinking help us?Sep 21, 20182Sep 21, 20182
Published inJobs to be Done5 Mistakes to Avoid When First Learning Jobs to be DoneCommon mistakes to avoid and some takeaways to rememberSep 7, 20183Sep 7, 20183